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MSC Strategic Events Marketing

Different course options

Full time | City Campus | 1 year | SEP-23

Study mode

Full time


1 year

Start date


Key information

Qualification type

MSc - Master of Science

Subject areas

Meetings / Conferences / Events Marketing

Course type


Course Summary

Course summary

  • Examine different approaches to successful event marketing.
  • Consider the growing use of events as a marketing approach.
  • Learn how to create events that provide great experiences.
  • Apply your learning and create a real marketing event.
  • Be inspired by award winning international event agency TRO.

On this course, you'll focus on the marketing of events, as well as on experiential marketing - the usage of events as a marketing approach. Through this multifaceted study method, you'll gain the skills and experience you need to excel in the dynamic, growing event sector.

How you learn

Sheffield Hallam is one of the leading providers of events courses in the UK. As a founder member of the Association of Event Management Educators (AEME), we are involved in establishing academic benchmarks in events education. This course has an innovative format based on a new learning and assessment strategy that puts you at its centre.

As well as tackling both established and more contemporary forms of event marketing on a theoretical level, you'll also gain valuable real-world experience. This will come through working either within an organisation, or for one of the growing number of event marketing agencies.

You learn through:

  • experiential workshops
  • seminars
  • tutorials
  • site visits

Future careers

This course prepares you for a career in

  • PR and marketing
  • marketing campaign management
  • experiential marketing agencies
  • government organisations
  • non-government organisations
  • international associations
  • conference and event departments and organisers
  • event venues
  • international leisure resorts
  • potential career opportunities in agencies specialising in events and conference business analysis
  • further studies or academia.


Research Methods (15 Credits) - Core
Strategic Event Creation (30 Credits) - Core
Live Event (15 Credits) - Core
Business And Management Strategy (30 Credits) - Core
Dissertation (45 Credits) - Core
Work Related Learning (15 Credits) - Core
Strategic Event Marketing (30 Credits) - Core

Tuition fees

UK fees
Course fees for UK students

For this course (per year)


International fees
Course fees for EU and international students

For this course (per year)


Entry requirements

Normally an honours degree or recognised equivalent qualification. We will consider enquiries from those who have substantial management or subject experience but do not have the normal entry requirements. We may invite these potential students for an interview to discuss their particular background, experience and qualifications.

University information

When studying a postgraduate degree at Sheffield Hallam University students will be working at the cutting edge of their discipline, using the latest techniques, ideas, practices, and insights to address contemporary issues in their discipline, professional practice and the workplace. There are over 30,000 students at Sheffield Hallam University, and just over 6,000 of those are studying at postgraduate level. The university places a...more