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Sports Communication and Journalism, MA

Sports Communication and Journalism, MA

Different course options

Full time | Singleton Park Campus | 1 year | SEP

Study mode

Full time


1 year

Start date


Key information

Qualification type

MA - Master of Arts

Subject areas

Sports Journalism Sports Studies Communication Studies

Course type


Course Summary


The new MA in Sports Communication and Journalism offers a syllabus that combines a practical and academic study of contemporary professional communication, journalism and public relations in a sports-related context.

Studying this course will help you into a career as a sports communications professionals who can identify a strong story, develop its narrative, bring it to life with videography and still images by filming and editing the raw footage, and understand how to effectively distribute this content to an existing and potential fan-base.

The programme allows graduates to develop invaluable and desirable professional communications, journalism and digital media skills for careers in sports management, as well as creating a portfolio of work that can be shared with prospective employers in business, journalism, public relations, broadcasting, advertising and marketing.


In addition to developing excellent oral and professional writing skills, improving your abilities with digital media and learning to present ideas in a range of formats, you will have opportunities to undertake work experience opportunities with major sporting organisations including Swansea City FC, The Ospreys and The Scarlets.

Our career support services include:

  • Employability workshops, employers’ talks, bespoke events and careers fairs
  • Individual advice and guidance from professionally qualified Careers Advisers
  • Help with finding jobs, internships, work placements and volunteering opportunities
  • Access to information resources on a wide range of career management topics
  • Funding to support student internship opportunities and Student Society/Club events.

We also provide help and advice for Swansea University Alumni up to two years after you graduate.


This module offers a comprehensive guide to the practices, techniques and skills used in the sports communication industry. It will allow students to focus on current critical themes and debates in sports journalism and promotion, and through theoretical analysis and the application of theory in practice, will provide students with the opportunity to develop a digital, multi-media portfolio of written work. Students will in turn learn the theories and practices that can be used to develop and promote a personal sports communicator's brand to the relevant industry sectors. The module will appeal to students new to journalism and promotional practice, but who are ambitious to deepen their understanding of best practices that could allow them to engage with the emerging and fast-changing sports communication mediascape.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)


International fees
Course fees for EU and international students

For this course (per year)


Entry requirements

The typical entry requirement is a first degree, normally a lower second (average 55 per cent) or above or equivalent professional experience. An interview with the Programme Director may be required in some instances.