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Strategic Marketing, MSc

Different course options

Full time | Bay Campus | 1 year | 23-SEP-24

Study mode

Full time

Duration

1 year

Start date

23-SEP-24

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Marketing

Course type

Taught

Course Summary

COURSE OVERVIEW

Do you want to be a successful marketing leader of the future? Are you innovative, a team player and a great communicator? Do you want to stand out from the crowd and accelerate into an amazing marketing career anywhere in the world?

The Strategic Marketing degree at Swansea University will give you the foundation for a successful career. You’ll develop high-level marketing and strategy skills, with a critical understanding of current issues and challenges in an industry that is constantly evolving.

You’ll also gain a strong grounding in both the practical and theoretical aspects of contemporary marketing, including an in-depth understanding and appreciation of relevant ethical issues and social responsibility; arming you with the skills and tools that will allow you to play a valuable part in delivering a sustainable, inclusive and innovative future economy.

On completion of the taught elements of the course you have the opportunity to complete a work-based marketing project, allowing you to apply the skills and knowledge gained to a real life situation.

To study this specialist programme you must hold an undergraduate degree in a relevant discipline.

The course is accredited by the Chartered Institute of Marketing (CIM), a UK based professional body offering training and qualifications in marketing and related business. Your degree will include module exemptions from CIM professional qualifications through the CIM Graduate Gateway scheme. The programme has been designed in line with the CIM Postgraduate Diploma and will give you the opportunity to gain chartered status upon successful completion of the CIM accredited assignments.

Our career support services include:

  • Employability workshops, employers’ talks, bespoke events and careers fairs
  • Individual advice and guidance from professionally qualified Careers Advisers
  • Help with finding jobs, internships, work placements and volunteering opportunities
  • Access to information resources on a wide range of career management topics
  • Funding to support student internship opportunities and Student Society/Club events.

Modules

Marketers are presented with many complex choices in the context of a future that is inherently uncertain. This module will enable you to take a strategic approach to planning that achieves a sustainable competitive advantage. This module recognises the significance of situation analysis and introduces techniques for assessing external and internal environments to enable effective decision making. It outlines the importance of all stages within the marketing planning process, from audit, through strategic decision making, to implementation of plans; and how managing resources, employing monitoring and measurement techniques enable the achievement of strategic marketing objectives.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

£12,800

International fees
Course fees for EU and international students

For this course (per year)

£21,650

Entry requirements

Students must attain a minimum 2:1 (or overseas equivalent) in a business related undergraduate degree.

University information

Located on the stunning Swansea Bay coastline, this Welsh university provides easy access to a vibrant city centre as well as to the beaches of the spectacular Gower Peninsula. The university offers a range of superb taught and research postgraduate programmes across three academic faculties: Faculty of Humanities and Social Sciences Faculty of Medicine, Health and Life Science Faculty of Science and Engineering Swansea’s...more

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