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International Management (Marketing Management) Applied MSc

International Management (Marketing Management) Applied MSc

Different course options

Study mode

Full time

Duration

2 years

Start date

SEP

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

International Marketing

Course type

Taught

Course Summary

Course overview

You gain a grounding in the two disciplines of management and marketing in an international context. And develop an understanding of the global influences on business and marketing, together with the ability to analyse marketing management decisions in an international setting.

Marketing is at the heart of any organisation and is the process of understanding consumer journeys, and building and maintaining relationships with them. You explore the fundamentals of strategic marketing in practice, working as a consultant through Teesside Marketing Clinic.

If you are a business graduate or a graduate from a related discipline and want to pursue a career in management or marketing, this is the course for you. It will also appeal if you are already working in a marketing environment and looking to develop a management or marketing career, but do not yet have significant experience.

The applied element allows you to develop practice-based solutions to real-world problems. You take on a consultancy role, working on projects or internships, identifying opportunities and ideas, before going on to present strategic solutions to the client. You develop personal and professional knowledge, skills and behaviours through a process of self-reflection on your practice.

How you learn

You learn through a variety of methods both in the classroom and also in workshops. The lectures/workshops are designed to enable you to apply the theoretical approaches you have learned into live and practical situations relevant to industry's needs today.

Modules are taught via lectures, seminars, practical workshops, group work and practise in the Marketing Clinic. Teaching staff adopt a range of web-based technologies to deliver module content and provide feedback.

How you are assessed

Assessment methods vary according to the module studied and may include essays, report writing, presentations, formal examinations and course work.

Career opportunities

You graduate with the knowledge, experience and confidence to succeed in a management role on a global scale. You acquire a unique mix of skills to work in roles including global strategic management, leadership and management, managing people, operations, and finance, or you could even strike out in business on your own. By specialising in marketing you could also secure roles in strategic marketing management.

Modules

Advanced practice develops you experience and allows you to gain real-world practical experience to enhance your employability and learning. You receive preparatory sessions so you can apply for internships which normally include research or project-based, opportunities, employer-led, work based opportunities. Work based internships with external organisations based offsite. You explore advanced practice opportunities to enhance your skill set and meet aspirations, related to your course. You are assessed through a reflective assessment equivalent to 3,000 words marked on a pass/fail basis. This module does not count towards the overall classification of the degree.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

3,935

International fees
Course fees for EU and international students

For this course (per year)

8,500

Entry requirements

The normal entry requirement is one of the following: an honours degree (at least a 2:2); a post-experience or professional qualification; equivalent qualifications (including international qualifications). Applicants without these formal qualifications but with significant work experience are encouraged to apply.

Department profile

At Teesside University International Business School we're proud to do things differently. We're a modern, enterprising and dynamic business school offering a blend of academic excellence, entrepreneurial thinking and real-world orientation. Through entrepreneurship education, we develop leaders with the skills, knowledge and mindset to make a real, practical difference to people's lives and the success of businesses, economies and...more

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