Find out more about studying International Business Management and Marketing MSc at Teesside University? We've gathered all the key details, entry requirements, modules, fees, and more. Take the next step by booking an open day to explore it for yourself.
MSc - Master of Science
Teesside University Middlesbrough
Full Time
May 2027
1 Year
Gain a comprehensive understanding of global business influences and the ability to critically analyse marketing management decisions within an international context. Develop essential competencies in marketing and communication across diverse global markets and cultures, and gain valuable insights into strategic marketing and its role in driving business development and long-term sustainability. Ideal for those from business or other academic backgrounds who are seeking management careers but don’t have significant professional experience in the field. Marketing is at the heart of any organisation and is the process of understanding consumer journeys, and building and maintaining relationships with them. You explore the fundamentals of strategic marketing in practice, working as a consultant through Teesside Marketing Clinic. If you are a business graduate or a graduate from a related discipline and want to pursue a career in management or marketing, this is the course for you. It will also appeal if you are already working in a marketing environment and looking to develop a management or marketing career, but do not yet have significant experience.
This module develops your awareness and understanding of the factors that impact research design for business and management students. You explore the ethical principles underpinning business research, research methodologies, data type, collection and analysis, research methods and how to present a research proposal and dissertation.
Using a range of self-diagnostic tools to evaluate your personal strengths and areas for development, you develop a strong sense of awareness of your own skills and values and are introduced to a range of alternative debates on individual, group, leader and organisational behaviour. The skills developed will help your ability to perform effectively over time, with an awareness of differing cultural contexts and operating environments.
You will integrate your learning and development and synthesise knowledge and understanding of theory and practice through its application to organisational issues, which are demonstrably concerned with development within the organisation. You are supported throughout the process by a supervising tutor who will monitor progress and ensure that you are appraised of your on-going performance. Usually the dissertation should be completed within one year.
You develop a critical understanding of the international business environment, concentrating particularly on the impact of cultural differences on individuals and organisations, and the effects of developments in the global economy. Teaching on the module is divided into two parts. The cultural aspects look at topics such as the nature of culture and its implications for management, communication, conflict and negotiation. The economics part develops the tools needed to analyse some of the principal issues facing business in the global economy, for example, international trade, economic development and growth, shifts in world economic activity and the effects of policies on the environment.
You develop a systematic understanding of the nature of organisations and how they function and a critical awareness of the current challenges facing contemporary organisations. You are encouraged to critically reflect on the leadership skills and values required to better support organisations through the difficult challenges they may encounter.
You gain the analytics skills and knowledge required by every marketer to inform and justify their decisions. This module enables you to measure, manage and analyse marketing performance and provides you with a solid understanding of how to use marketing analytics to predict outcomes for future marketing and business decisions.
You gain the skills and knowledge required to develop strategic marketing plans underpinned by a project-based consultancy programme in strategic marketing. The module provides relevant theory and concepts of planning and control, finance, marketing planning and the consultancy process. You take a brief from a client, formulate a structured and systematic marketing research plan and produce a strategic marketing report in response to the client's needs.
Cost of living Fee - Maintenance/Living Costs: £1,023 per month for areas outside London, for the duration of the course as stated on your letter/CAS, for a maximum period of 9 months (£9,207)
