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Marketing and Business Analysis MSc

Different course options

Study mode

Full time


1 year

Start date


Key information

Qualification type

MSc - Master of Science

Subject areas

Marketing Business Modelling / Analysis

Course type


Course Summary

This course will provide you with the theoretical foundations of marketing along with an added appreciation of the skills required in solving analytical and practical marketing problems.

On the programme you will be tasked with considering the use and application of management science techniques in a variety of marketing and business contexts through participation in courses in marketing management, marketing decision analysis, business statistics and forecasting, marketing research methods, and more advanced applications in credit risk management, problem solving and spreadsheet modelling skills and data mining.

This practical application of quantitative marketing, taught alongside the theoretical elements of marketing will aptly prepare you for a variety of roles such as market analysts, business consultants, marketing managers and marketing researchers.

Learning outcomes

On graduating from your MSc in Marketing and Business Analysis, you will be able to: Define, explain and apply the key terms, concepts and theories in marketing and business analysis. Critically evaluate analytical tools and frameworks used in marketing and business analysis. Discuss the challenges facing marketing decision-makers in modern organisations. Collect, analyse and synthesise a range of information sources to inform discussion on topical issues in marketing and business analysis. Explain, apply and evaluate qualitative and quantitative approaches to marketing and business analysis problems.


The course considers both academic and applied research in marketing. The course aims to provide students with the necessary knowledge and skills involved in undertaking a dissertation and wider marketing research.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)


International fees
Course fees for EU and international students

For this course (per year)


Entry requirements

You will need a UK first-class or 2:1 honours degree in one of the subjects below, or an equivalent overseas qualification. An undergraduate degree in a business or management related subject with quantitative elements is normally required.

Department profile

The triple-accredited University of Edinburgh Business School has a long and established tradition of research excellence, opening the doors to our first cohort of students in October 1919. We’re committed to developing tomorrow’s business leaders, like any Business School. But what really drives us is helping you play to your strengths, add to them, and develop strong relationships that will open up the world to you. These relationships are...more

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