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Different course options

Full time | Birmingham | 12 months | JUN-26

Study mode

Full time

Duration

12 months

Start date

JUN-26

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Marketing

Course Summary

Our CIM (Chartered Institute of Marketing) accredited degree is designed with an emphasis on the most cutting-edge marketing channels, concepts, and developments in today’s fast-paced and ever-changing world of marketing.

Our Master’s in Marketing will equip you with the knowledge and skills required to develop cutting edge marketing strategies in a national and global context. With modules developed specifically to meet the needs of today’s marketing challenges, you will delve into the latest marketing technologies. You’ll expand your expertise in data analysis, and study how to use data to strategically design and create marketing campaigns.

This course is taught by industry experienced academics in workshop-style classes to ensure greater interaction and a personalised learning experience. You will apply the theoretical concepts of marketing to real life case studies, in a practice-based environment and will also have opportunities to work with professional bodies, employers and to undertake entrepreneurial activities.

This course is accredited by The Chartered Management Institute so upon successful completion of the course, you will have the option to apply for a CMI Level 7 Certificate in Strategic Management and Leadership as well as your degree. This course is also offered as an ‘Accredited Degree’ by the Chartered Institute of Marketing (CiM) meaning students will be able to gain industry-recognised qualifications at an accelerated pace.

Modules

Brand Management and Social Media (15 Credits)
Business Simulation (15 Credits)
Consumer Behaviour (15 Credits)
Contemporary Issues in Business (15 Credits)
Digital Marketing Analytics (15 Credits)
Global Business Strategy (15 Credits)
Innovation Management in a Digital Age (15 Credits)
International Marketing (15 Credits)
Leadership Mindset (15 Credits)
Marketing and Digital Technologies (15 Credits)
Strategies for the Digital Economy (15 Credits)
Success Through Business Ethics (15 Credits)

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

£12,300

International fees
Course fees for EU and international students

For this course (per year)

£17,000

Entry requirements

Students should possess a UK bachelors degree in any subject at 2:2 or above, or equivalent qualifications.