Find out more about studying International Event Management (with Advanced Practice) MSc at Ulster University? We've gathered all the key details, entry requirements, modules, fees, and more. Take the next step by booking an open day to explore it for yourself.
MSc - Master of Science
Belfast Campus.
Full Time
Sep 2027
2 Year
The MSc International Event Management will give you the skills and confidence to successfully manage events anywhere in the world. From hotel functions to mass sporting events or business trade shows you can help make these happen. With international event management, you will have the opportunity to position yourself in a wide range of sectors from business and non-profits to sport, arts, music, cultural events, festivals and hospitality this degree will open the door to a wide range of diverse roles. As the event sector evolves and the local industry transforms, innovative, creative and professional people are needed to drive it forward - this could be you. Working in partnership with industry experts we have created an extremely relevant and practical course meaning you will graduate industry ready with the skills employers are looking for. Our modules encourage collaboration and forward thinking with the opportunity to share ideas and experiences with a diverse network of international students. With all assessment coursework based, you will cover topics such as event management, strategic marketing, managing and leading people, business sustainability and innovation as well as exploring external factors to be aware of within the sector.
The module examines a range of theoretical and practical issues surrounding business sustainability and innovation. The use of case studies to apply business models develops an understanding of key business concepts including entrepreneurship, innovation, creativity, value creation and value capture. The development of business model use by student teams will immerse students in key methods of innovation and value propositions, which are relevant for contemporary managers as well as aspiring entrepreneurs.
This module presents students with an opportunity to critically examine the impact of events and discuss the external factors that event organisers must contend with. It encourages students to look beyond the operational aspects of event management and appreciate the wider environment in which event organisers must plan their event. Through this critical lens students will develop a more balanced understanding of 'event planning' and recognise what is good and bad practice. This in turn will allow them to make better informed decisions as event managers.
This module introduces students to the events industry. The nature and scope of events are investigated together with the event planning process. It will provide students with a sound basis on which to plan, manage and evaluate an event.
The significance of leadership in achieving results is well established in research with findings highlighting that leadership behaviour is often responsible for the difference between success and failure in organisations. Management is essentially concerned with getting things done through people by exercising sound leadership. This module examines the key concepts of management and leadership with specific reference to the role of the Line Manager and the need for effective Leadership. Furthermore, it examines the critical role of the HR Function and Line Management when managing people within the international service industries.
This module will develop, enhance and assess the student's ability to design appropriate research, propose suitable methodologies and evaluate research philosophy, researcher positionality and research ethics. The module is designed to equip students with the technical skills to collect and analyse quantitative and qualitative data, using ICT packages. The module serves as a precursor to the MSc research dissertation.
The module examines and applies the principles, concepts and theories of strategic marketing management including managing the marketing mix, strategy formulation, strategic decision making and evaluation of marketing performance. Moreover, the module provides students with an understanding and knowledge of a range of analytical models and tools which can be applied to marketing planning, implementation and control.
The module element will enable students to undertake a Dissertation at postgraduate level, building on knowledge and skills gained through the course, including in particular the Research Methods module.
