Find out more about studying International Tourism and Hospitality Management (with Advanced Practice) MSc at Ulster University? We've gathered all the key details, entry requirements, modules, fees, and more. Take the next step by booking an open day to explore it for yourself.
MSc - Master of Science
Belfast Campus.
Full Time
Sep 2026
2 Year
Our MSc International Tourism & Hospitality Management is your ticket to a world of opportunities. As the global tourism and hospitality industry evolves and the local industry transforms, innovative, creative and professional people are needed to drive it forward - this could be you. Working in partnership with industry experts we have created a relevant and practical course meaning you will graduate industry ready with the skills employers are looking for. Our modules encourage collaboration and forward thinking with the opportunity to share ideas and experience with a diverse network of international students. From a manager of a boundary pushing hotel, or a customer experience manager at a world famous attraction to a marketer in a national tourism office or creator of the next digital tourism operator there are endless career opportunities for those who complete this course. Whatever you dream of becoming in this diverse and exciting sector, this course will lead you one step closer to making it a reality. With all assessment coursework based, you will cover topics such as, key industry principles, strategic marketing, managing and leading people, business sustainability and innovation as well as exploring contemporary issues facing the sector. By choosing the Advanced Practice option you will complete either an internship or an applied consulting project, working with an industry sector partner. This will enable you to apply your knowledge and skills in a real life organisational setting providing you with invaluable work experience. It will enhance your employability and career prospects by building your confidence in a business environment, providing you with tangible experience and allowing you to network and showcase your skills to potential employers.
The module examines a range of theoretical and practical issues surrounding business sustainability and innovation. The use of case studies to apply business models develops an understanding of key business concepts including entrepreneurship, innovation, creativity, value creation and value capture. The development of business model use by student teams will immerse students in key methods of innovation and value propositions, which are relevant for contemporary managers as well as aspiring entrepreneurs.
The module explores a range of current issues that are relevant for tourism and hospitality today, either in terms of shaping new scholarly thinking or have clear applied value to both sectors.
The significance of leadership in achieving results is well established in research with findings highlighting that leadership behaviour is often responsible for the difference between success and failure in organisations. Management is essentially concerned with getting things done through people by exercising sound leadership. This module examines the key concepts of management and leadership with specific reference to the role of the Line Manager and the need for effective Leadership. Furthermore, it examines the critical role of the HR Function and Line Management when managing people within the international service industries.
This module will develop, enhance and assess the student's ability to design appropriate research, propose suitable methodologies and evaluate research philosophy, researcher positionality and research ethics. The module is designed to equip students with the technical skills to collect and analyse quantitative and qualitative data, using ICT packages. The module serves as a precursor to the MSc research dissertation.
The module examines and applies the principles, concepts and theories of strategic marketing management including managing the marketing mix, strategy formulation, strategic decision making and evaluation of marketing performance. Moreover, the module provides students with an understanding and knowledge of a range of analytical models and tools which can be applied to marketing planning, implementation and control.
The module provides students with an understanding of key principles of tourism and hospitality, the structures for both, and how they have been operationalised. It also assesses the impacts of both on destinations and the relevance for both sectors in the future.
The module element will enable students to undertake a Dissertation at postgraduate level, building on knowledge and skills gained through the course, including in particular the Research Methods module.
