MBA (Master of Business Administration) with Advanced Practice MBA

Ulster University

The overall aim of the module is to introduce students to the key areas of financial and management accounting. In order to achieve this, students will be exposed to some numerical calculations during the module. However, there will be significant emphasis passed on understanding the issues around the numbers and the context within which they are set. In particular, the assessment for the module will strike a balance between calculation, interpretation and discussion. In summary, whilst it is not intended to equip students with a detailed knowledge to enable them to pursue a career in accounting, the module aims to take students to a point where they are capable of engaging in intelligent discussion with financial experts and to be able to grasp the big picture rather than get lost in the detail.

The core aim of the business project is that students should investigate an important issue to business. It is expected that students will demonstrate an understanding of practical, ethical and strategic issues within their chosen area. The research should be work-based and it is expected that the subject and design will be such that students will normally be working with primary, as well as secondary data. The total process seeks to develop and test students' conceptual and analytical ability, to enhance both their work related abilities and to prepare students for further research studies.

This module aims to provide students with an understanding of digital transformation in a range of organisational contexts. On successful completion of the module, a student will be able to: assess how digital technologies can disrupt industries by transforming industry value chains, patterns of demand and competitive pressures; understand how digital technologies and frameworks can be applied in a digital transformation strategy; understand the organisational and people capabilities required to support and implement a digital transformation strategy; and critically evaluate current practice and theory on digital transformation.

This module aims to enhance your understanding of, and ability to adapt to, changes in the environments in which you will be operating. Helping you develop systematic analytical techniques based on rigorous economic principles you will first study the problem of scarcity of resources before analysing the demand - supply ? equilibrium model of economic analysis. This will be followed by an examination of the internal and external environments within which firms must operate, focusing on production, cost, profits, market conditions and the objectives of the firm. You will learn to make informed strategic decisions in a managerial context.

Innovation and entrepreneurship are important drivers for value creation in modern economies. A central idea for both disciplines is the identification, evaluation and exploitation of opportunities. This module presents a contemporary exploration of the nature of innovation and entrepreneurship whilst also providing students with an opportunity to examine emerging sources of innovation in either a sector or organisational context.

Get the knowledge and skills to be an effective leader. During this module you will consider the key theories of leadership and their effective application in leading organisational change. You will analyse and critically discuss the leadership approach and change management style of the main leaders in a case study organisation allowing you to apply theory to a real-life working environment.

The module seeks to expose students of business development and innovation to the range of research methods, consultancy skills, and project management techniques available. Students will acquire appropriate knowledge and understanding of the various research and project management methodologies for the purposes of developing an applied project proposal and project plan in preparation for undertaking their business project.

This module will develop your knowledge and understanding of individual and group behaviour within organisations. Studying the core areas of Human Resource Management you will be able to apply this knowledge and understanding in a range of organisational settings.

This Marketing module focuses on the challenges management faces in developing and implementing both a marketing philosophy and successful marketing programmes. The critical importance of marketing arises from its role as the boundary function between the organisation and the marketplace. Changes in the market require changes from the company; changes made by the company create changes in the market. Marketing is concerned with managing this ever-changing relationship.

The ability to remove costs, optimise value creation, understand the competencies, and effectively reconfigure the organisation in the context of a continuous improvement philosophy is crucial. This module will teach you the skills to address these issues and how to manage the internal and external chain of customers.

This module is designed to introduce students to the key concepts in business strategy. On successful completion of this module students will have an in-depth knowledge of strategy; be able to conduct a strategic analysis of an organisation, its environment, and its future strategic options; understand the fundamentals of formulating an international strategy; appreciate some of the key issues associated with strategy implementation; and critically evaluate current theory and practice on strategy.