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MA/MSc Experience & Service Design

Different course options

Study mode

Full time


1 year

Start date


Key information

Qualification type

MA - Master of Arts

Subject areas

Marketing Planning / Evaluation Communication Design Customer Service

Course type


Course Summary

Course overview The design of human experience within the creative industries requires a substantial breadth of understanding. As a student on this unique Experience & Service Design course, you’ll learn how the human experience can be designed and shaped to fit a range of scenarios, whether as part of a fashion event, a festival, in retail or at a venue, and how that experience can create a powerful societal, environmental and business impact. Through intellectual enquiry and project assignments, you will be given the tools and techniques to become an expert in designing experiences and services for the creative industries, and lead the way in advancing the discipline. You will also apply these techniques to tackling challenges of sustainability, and societal issues. During the course, you'll learn how design enhances user and business value, and explore the challenges and opportunities that exist within the creative industries in terms of technology and business model innovation. As you engage in the design of experiences and services on a strategic and operational level, you may also lead interdisciplinary design teams in the concept, design and realisation of innovative services;


Immersive Games
Human Psychology of Experience and Service I
PG Business Seminar II
Business Consultancy
Venues and Events Design
Service and Creative Industries
Augmented and Synthetic Experience
PG Business Seminar I
Design Thinking for Business
Customer Focussed Innovation
Foundations of Design for Interaction
Human Psychology of Experience and Service II
Masters Project

Tuition fees

UK fees
Course fees for UK students

For this course (per year)


International fees
Course fees for EU and international students

For this course (per year)


Entry requirements

Students should have an honours degree or equivalent qualification in the subject or a related discipline and Relevant work experience, demonstrating your ability to study at postgraduate level.

University information

The University for the Creative Arts is an institution dedicated to creating the next wave of leaders across creative industries. Students will be able to explore the creative side of a huge variety of subjects including not only the arts but also business and technology, with subjects from acting to virtual reality. Postgraduate study at UCA is all about inspiring and challenging students to fulfil their creative potential. Students are...more

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