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Different course options

Study mode

Full time


1 year

Start date


Key information

Qualification type

MSc - Master of Science

Subject areas


Course type


Course Summary

Deepen your understanding of core marketing theory and learn to apply it in a practical setting. You’ll learn business skills that are important to employers. This course is for graduates looking for a specialist route to a career in marketing with a background in business/management.

We designed this course with input from marketing industry leaders. This means you’ll develop the skills employers are looking for. Our industry links and the practical focus of this course will help your CV stand out from the crowd.

To help you prepare for any marketing career, you will learn about the three core elements of modern marketing: marketing to consumers, marketing to businesses and organisations, marketing and society, We have close links with a range of organisations. This means we get input into our course from industry leaders.

Key benefits

  • Combine the latest marketing research with industry practice to go beyond ‘just’ the theory
  • Apply academic theory to a practical issue with an optional dissertation alternative. You'll get valuable experience working on a real problem
  • Deepen your understanding of modern marketing. Our faculty are experts in marketing to consumers, business and society
  • Develop skills and knowledge to help you create fresh, innovative ideas and stand out to employers
  • Learn through action with our Business Challenge Week and Action Project. You'll get practical experience to take with you into your future career

The practical focus of our courses will help you stand out from the crowd. You will develop key skills and work with employers from the start of your course.

Our graduates have a great employment record. Most go on to careers in a range of areas, start their own business or begin a PhD.


Aims: It is increasingly argued within marketing management circles that companies no longer make products rather they create, develop and build brands. The aims of this course are: To introduce students to the principles of brand management; To consider the role and significance of brands for organizational effectiveness.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)


International fees
Course fees for EU and international students

For this course (per year)


Entry requirements

2:1 (or its international equivalent) in your undergraduate degree.

University information

The University of Bath is one of the UK’s most prestigious institutions, consistently ranking among the top 10 in the country, with an international reputation for excellence. The university upholds an extremely high standard of teaching and is a world-leading research centre, employing an innovative approach to education which aims to foster enterprise and leadership. Bath fosters an inclusive and supportive learning community, comprised of...more