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Masters

University of Bradford

Digital and Strategic Marketing MSc

Name: Digital and Strategic Marketing MSc
Price: £1041.833333 GBP

UNIVERSITY OF BRADFORD

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Different course options

Different course options
Key information
Course Summary
Modules
Tuition fees
Entry requirements
University information
Location
Similar courses at this uni

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Different course options

Full time | City Campus | 1 year | SEP

Study mode

Full time

Duration

1 year

Start date

SEP

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Policy / Strategic Planning Digital Marketing Marketing

Course Summary

The MSc in Digital and Strategic Marketing develops the specialist knowledge and skills you need to pursue a career in the sector. You will develop your working knowledge of digital and strategic marketing tools and techniques, and learn how to integrate them to plan and implement successful marketing programmes and initiatives. There is a strong emphasis on practical application, with opportunities to develop your analytical and problem-solving abilities through the use of case studies and strategic marketing simulations. The application of theories and tools to real industry scenarios enables you to use industry information and analyse various data sources to make optimal strategic marketing decisions. The programme will enable you to pursue appropriate careers in the field of strategic marketing, branding, advertising, digital marketing and non-profit organisation applying the highest professional standards. The programme serves also as preparation for further study or an academic career in marketing. Learning from academics and student peers from around the world gives you an invaluable perspective on the issues and challenges facing marketers in today’s global business environment. Our tutors and lecturers include both working practitioners in marketing and internationally recognised academics who conduct world-class research, which is regularly published in leading marketing journals.

Modules

Consumer Behaviour and insights in the Digital Age - Core

To develop the knowledge and skills that are required to understand, explain, research, and influence the behaviour of consumers. To enable students to be able to critically discuss consumer behaviour concepts within the context of marketing management and in a wider, societal context, through experience in the use of models, frameworks and techniques. To provide understanding of what consumer insights are and how companies can use them.

Digital Business and Marketing Strategy Simulation - Core

Digital Marketing Strategy and Analytics - Core

Dissertation - Core

International Marketing - Core

Marketing Communications in the Digital World - Core

Marketing Planning and Strategy - Core

Tuition fees

UK fees

Course fees for UK students

For this course (per year)

£12,502

International fees

Course fees for EU and international students

For this course (per year)

£21,490

Entry requirements

Candidates for the MSc in Digital and Strategic Marketing will normally have a first degree or its equivalent in any discipline from an approved higher education institute. Usual entry requirement is: a UK degree 2:2 degree or its equivalent in any discipline from an approved higher education institution. Equivalent professional qualifications will also be eligible if supported with appropriate practical experience. Further information is available in our international section. As the programme is delivered entirely in English, applicants must be able to demonstrate proficiency in the English language thus, UK educated students must have a GCSE grade 4 (C) or above. Applications are welcome from students with non-standard qualifications or mature students (those over 21 years of age on entry) with significant relevant experience.

University information

Uni profile Get prospectus

The University of Bradford is a great place to learn. A progressive institution in many ways, it offers students a place in a diverse and welcoming community and aims to make a positive impact on the world through the high quality of its research. The university’s campus has a city centre location which is extremely convenient for local amenities, while the facilities are modern and eco-friendly, including the use of hemp-based building...more

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