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Marketing and Management MSc

Different course options

Full time | University of Bradford | 12 months | SEP-22

Study mode

Full time

Duration

12 months

Start date

SEP-22

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Marketing Management Studies / Science

Course type

Taught

Course Summary

Overview

Our Master's programme in Marketing and Management covers core business practices and marketing principles, giving you the range of competencies you need to become a marketing professional or pursue a management career with a specialism in marketing. The programme equips you with the necessary knowledge and skills in marketing and management which reflect relevant research, best practice and innovative thinking to enhance your employability. The programme also serves as preparation for further study or an academic career in marketing.

Throughout this programme, students will have opportunities to develop research and analytical skills, real-life problem-solving capacities, and the personal and interpersonal skills needed to succeed. Learning from academics and student peers from around the world gives you an invaluable perspective on the issues and challenges facing marketers in today’s global business environment.

Our tutors and lecturers include both working practitioners in marketing and internationally recognised academics who conduct world-class research, which is regularly published in leading marketing journals.

Professional accreditation

The School of Management’s MSc in Digital and Strategic Marketing and MSc in Marketing and Management programmes are approved by the Chartered Institute of Marketing (CIM), offering students the opportunity to gain professional qualifications through the CIM Graduate Gateway.

Learning and assessment

The programme is summatively assessed by a mixture of written examinations, assessed coursework, case studies, group projects and multimedia presentations.

Assessment is integrated with learning and teaching to support and demonstrate achievement of the learning outcomes for individual modules and the programme as a whole.

Emphasis is place on the feedback function of formative assessment as part of the learning, teaching and assessment strategy as a whole.

Career prospects

Our graduates are highly sought after for careers in management, consultancy or advanced management studies.

The sectors and jobs that our MSc students are employed in after graduation vary depending on their previous experience and pathway taken. In terms of career progression, it is useful to consider where alumni are three years after graduation.

Modules

The module introduces and develops the concepts of strategic management in a critical way and focuses on the application of the relevant strategic management conceptual frameworks. The module enables students to examine an organisation and to evaluate its long-term prospects for success by an analysis of its strategy in relation to the environment in which it operates.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

11,610

International fees
Course fees for EU and international students

For this course (per year)

18,566

Entry requirements

You must have a degree (not necessarily in business and management) from an approved university. The usual entry requirement is: a UK 2:2 degree or its equivalent in any discipline from an approved higher education institution. Equivalent professional qualifications will also be eligible if supported with appropriate practical experience. Applications are welcome from students with non-standard qualifications or mature students (those over 21 years of age on entry) with significant relevant experience.

University information

The University of Bradford is a progressive institution which aims to have a positive impact on society through embracing technology-oriented teaching methods and applied research. The university invests heavily in its facilities, and its city-centre campus is built with sustainability at the forefront of its design, such as using hemp-based building materials, edible gardens and even beehives on-site. Bradford has won several awards for its...more