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Marketing (Branding and Communications) MSc (PGCert PGDip)

Marketing (Branding and Communications) MSc (PGCert PGDip)

Different course options

Full time | Moulsecoomb Campus | 1 year | SEP

Study mode

Full time

Duration

1 year

Start date

SEP

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Brand Management Business Communication Skills Marketing

Course type

Taught

Course Summary

Our Marketing (Branding and Communications) MSc programme will develop your understanding of marketing from a strategic perspective. This course allows you to specialise and deepen your knowledge as you develop competitive brand management strategies.

This programme is ideal for those seeking to launch a career in marketing and communications, as well as those looking to further progress their knowledge.

On the course, you will learn both theory and practice of marketing at an advanced level, providing you with an in-depth, critical understanding of research methodologies, and marketing communications planning and strategy.

You will gain practical experience from live projects, critically analysing and developing strategies for real clients. Project briefs vary from launching a new product to expansion strategies. This commercial marketing experience will give you a head start when progressing your career.

This course is part of our Marketing MSc programme. All students complete the same core modules, then from the end of your first term you can tailor your course with specialisms and option modules. Other courses include:

Marketing MSc
Marketing (Digital Marketing) MSc
Marketing (Social Marketing) MSc
Marketing (International Marketing) MSc.

Course structure

The course is organised into three-hour blocks of teaching and seminar activities, which are based on specialist reading, research and case studies. Modules are assessed through essays, reports, group work, presentations and examinations.

All of our Marketing MSc courses share six core modules.

This specialist route includes one subject-specific module (Branding and Communications), but also shares a range of option modules which enable you to tailor the course to your interests and career aspirations.

In the final phase of the course, you will complete a 15,000-word dissertation on a marketing topic of your choice, where you will make recommendations for real-life marketing practice. Throughout your dissertation, you will receive support from a supervisor who will help to guide you in your research.

Career prospects

A Marketing (Branding and Communications) MSc from Brighton Business School will help you to specialise and stand out in today's competitive job market. It will equip you with both the theoretical knowledge and practical skills necessary for a successful career.

The course has been designed for people wanting a successful and rewarding career in sectors including advertising, branding, communications, digital marketing, direct marketing, event management, public relations and sales.

The course is also ideal preparation for continuing your study at MPhil or PhD level or working as a professional researcher in marketing.

Students can exit with PGDip & PGCert.

Modules

Branding and Communication - Core
Business Solutions in Action - Core
Responsible Marketing - Core
Research Methodologies and Methods for Marketing - Core
Moving to Masters - Core
Marketing Planning and Strategy - Core
Marketing Metrics - Core
Dissertation or Work Placement Project - Core
Buyer Behaviour - Core

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

9,828

International fees
Course fees for EU and international students

For this course (per year)

15,462

Entry requirements

Normally a good honours degree or equivalent is required. Work experience is useful but not essential. Applicants with non-standard entry qualifications will be considered.

University information

Located on England’s beautiful south coast, the University of Brighton is a busy multi-campus university with a diverse body of over 3,800 postgraduate students. The university offers over 200 postgraduate courses, many accredited by professional bodies, and most providing flexible study options so that students can balance their studies with other commitments. For students in need of additional financial support, there is a range of...more