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Full time | Queen's Park Campus | 1 year | MAY-25

Study mode

Full time

Duration

1 year

Start date

MAY-25

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Digital Marketing

Course Summary

The UK currently has a digital marketing skills gap, and this MSc aims to provide you with the necessary knowledge and skills to pursue or enhance a career in marketing with specialist digital marketing expertise.This course is ideal for marketing practitioners who wish to gain digital media skills and knowledge, or graduates who are interested in a digital marketing career and want to increase their job prospects in this growing industry sector.You will learn about key areas of digital marketing strategy, the application of digital technologies and how to monitor campaigns. This includes the development of practical and creative skills in email marketing, search engine optimisation (SEO), online advertising, website usability, mobile applications, market segmentation, affiliate marketing, online PR and social media.Our course has been designed in partnership with leading digital practitioners and the Institute of Direct and Digital Marketing to make sure it provides you with the skills and knowledge needed by industry. As a result, there is also an opportunity for successful students to achieve further professional recognition.

Modules

This module covers some of the key skills needed by a marketing practitioner operating in a digital environment. Key Themes: History of Marketing, Digital Disruption ? what is it and what data sources help to define it, Trends in digital disruption, Teasing out high-level recommendations for go-forward plan.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

£8,505

International fees
Course fees for EU and international students

For this course (per year)

£14,750

Entry requirements

Students need an honours degree in a complementary area, usually 2:2 or above, and/or suitable work experience.

University information

The University of Chester is a 21st century university which traces its roots back to 1839, placing it among the oldest higher education institutions in England. With a modern outlook, a strong research pedigree and guiding principles of supportiveness and inclusiveness, it’s an academic community that has stood the test of time. Today, it attracts thousands of students from around the world and is known for its commitment to helping students...more

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