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MBA Digital Marketing

Different course options

Online | University of Cumbria | 1 year | JAN

Study mode



1 year

Start date


Key information

Qualification type

MBA - Master of Business Administration

Subject areas

MBA Digital Marketing

Course type


Course Summary

Course Overview

The MBA Digital Marketing will prepare students with the skills needed to engage with customers via digital media and effectively market businesses across digital networks, by enhancing the classic MBA with modules on Digital Marketing, Information Management and Data Analytics.

This programme provides an opportunity to study MBA Digital Marketing using a flexible and distributed learning environment that will enhance your learning experience as Robert Kennedy College provides a bespoke series of MBA modules via distance learning that, within a set time frame, allow study at a pace, place and location which suits you.

Course summary

The rapid emergence of digital media over the last few years has revolutionised the way that companies can undertake their marketing with an ability to almost target customers on an individual basis. This has contributed to changing the landscape of jobs and how work is done today, encouraging businesses and business schools alike to evolve the way that marketing is viewed as an independent function. In keeping with this ever-evolving nature, schools are revising their curricula to keep pace with these changes; digital, technology, and data-driven or analytics-based approaches are becoming the new game.

Graduate destinations

An MBA is the prime management qualification, providing a catalyst for those with strong career aspirations.


Strategic Management (20 Credits) - Core
Organisational Behaviour (20 Credits) - Core
Dissertation (60 Credits) - Core
Digital Marketing (20 Credits) - Core
Data Analytics (20 Credits) - Core
Information Management (20 Credits) - Core

Tuition fees

UK fees
Course fees for UK students

For this course (per year)


International fees
Course fees for EU and international students

For this course (per year)


Entry requirements

Students need to have 1st or 2nd class honours degree. The formal entry requirements are: An honours degree at 2:2 or above; At least 2 years’ relevant work experience; English language at IELTS 6.5 (minimum of 5.5 in each component). Applications are considered from candidates who do not meet the formal entry requirements but can provide evidence of equivalence. Examples of equivalence are: A wide range of professional qualifications and/or work experience; Working or studying in English or an English-speaking environment; Applications will be considered from candidates who do not meet the formal entry requirements but who can demonstrate by interview the commitment to complete the programme successfully.