Marketing Management MSc

University of Derby

Explore consumer decision-making, marketing communications, branding and customer satisfaction – all within a global context. Put what you learn into practice by working on real projects for real businesses to help shape their future success. Take the opportunity to join a local company on a marketing internship, deepening your professional insights and improving your career prospects. Draw inspiration from an MSc Marketing Management teaching team with extensive marketing experience, including researchers who are breaking new ground in market sensing. Learn alongside students from around the world, so you’ll benefit from sharing global business experiences. This highly regarded MSc Marketing Management will increase your understanding of what marketing is – and isn’t – and how it can be applied effectively and creatively in real-world scenarios. Leading employers worldwide increasingly expect their marketing staff – experienced professionals and new recruits alike – to have a specialist degree such as an MSc. Our course is designed to give you a thorough understanding of the core concepts of marketing and to practise these in safe but realistic business and marketing situations. Building on the broad contextual aspects of marketing, you’ll focus on how to create and implement strategic marketing plans and how to manage brands. Our emphasis is on fostering your creativity, helping you to address marketing challenges in new and original ways. Every module has an international dimension to enhance your global perspectives too. We also aim to develop your practical and creative skills beyond the operational and functional so that you gain a more strategic level of understanding.