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International Business and Marketing MSc

International Business and Marketing MSc

Different course options

Study mode

Full time

Duration

12 months

Start date

SEP-23

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

International Business Studies International Marketing

Course type

Taught

Course Summary

International Business is about learning worldwide business knowledge. Many business principles and practises are common across the world and our degrees will help you understand what these are and why they have been adopted internationally. We will also give you an understanding of how these business principles and practises vary in different countries, helping to prepare you for your business career.

Whether your first degree is in Business, or another subject, this course will help you understand why different processes and decisions are made by international businesses. This will be taught across a wide range of modules, including areas such as international business strategy, international trade, human resource management practises, management practises/principles, international marketing, and much more.

In addition to our standard MSc International Business, we also offer you the opportunity to focus on a specific topic in combination with International Business. For example, you could select a degree in International Business and Entrepreneurship or International Business, Banking and Finance, or International Business and Marketing.

International Business and Marketing MSc: Many organisations believe that marketing is the responsibility of all staff, given marketing’s focus on the customer and their needs/wants. Having skills and knowledge in the latest social media, digital marketing trends is a beneficial skill to have. Alongside the core international business modules, you will have the option to study such areas as search marketing, customer experience design, marketing as a creative practice and digital marketing.

Careers:

The degree option you choose also helps indicate to employers the area you have the most interest in, whether you are looking to progress in the management of people, business strategy, operations, finance or marketing/enterprise.

Graduates move into all sizes of business and across all sectors. Many have also launched their own businesses.

Our International Marketing graduates have recently gone on to work in areas including:

  • marketing manager, financial services
  • marketing & communications officer, energy industry
  • marketing manager, agency side
  • digital marketing officer, public sector
  • marketing consultant, own business
  • brand manager, FMCG

The wider skills you develop will also support your career development. Such things as strong presentation skills, an entrepreneurial flair, negotiating skills and a forward thinking approach are important in business.

Modules

BU52020 - International Business Project (20 Credits) - Core
BU52050 - International Marketing Strategy - Core

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

8,765

International fees
Course fees for EU and international students

For this course (per year)

20,900

Entry requirements

Equivalent of a UK 2:2 degree in any subject which has enabled the applicant to develop analytical and quantitative skills. If you are concerned that your qualifications do not meet our normal expectation you may apply, but you should include a short personal statement concerning your general interest in your own education, work experience and prior relevant learning. Places are limited and early application is advised even for well-qualified candidates.