MSc Marketing

University of East London

The MSc Marketing focuses on the development of an understanding of core marketing theories and an evaluation of how they apply to the role of professional marketing. It also prioritises developing marketing research skills amongst our students, a key attribute of successful marketing practitioners. It explores a range of subjects including Strategic Marketing Management, Consumers, Markets and Cultures, Research Methods for Marketing, Digital, Social Media and Influencer Marketing, Mental Wealth 7 - Marketing Consultancy Project (an exclusive module to University of East London) and a focused Postgraduate Marketing Dissertation as the capstone project. It fuses academic and practical insights from marketing to generate a student experience for you that is rich, deep, and transformative. This course is designed for undergraduate students or practising marketers with a desire to improve their knowledge of marketing theory and practice.The course is designed around managerial and cultural aspects of marketing theory, and will give you an holistic understanding of the subject. The course also features macro strategic subjects as well as more micro elements of consumption practice, and also includes "workbench" technical software aspects for developing digital marketing campaigns.You'll be taught by a range of staff who are scholarly experts in the subject and have industry-related experience, which ensures that the course is research as well as practice-informed. The modules incorporate contemporary marketing theory as well as assessment methods which engage with relevant case study examples and topics.When not attending timetabled lectures, you will be expected to continue learning independently through self-study. This will typically involve reading journal articles and books, working on individual and group projects and undertaking preparing coursework assignments and presentations. Your independent learning is supported by a range of excellent facilities including online resources, the library and Moodle.This course will prepare you for a career in marketing management generally or any career that requires theoretical marketing knowledge. This can include roles such as marketing management, brand management, advertising account management, public relations, direct marketing, marketing research, advertising research and marketing consultancy. The broad and eclectic range of modules mean that you could apply for a variety of different career types and trajectories.