PG Dip Business and Management (Business Analytics)

University of Essex Online

In a business world increasingly defined and dependent on data, having a solid understanding of the challenges and opportunities within business analytics is a great way to set yourself apart from others in your industry and to improve your ability to drive effective change within your company.This short postgraduate course is designed for professionals who want to understand the uses of data within marketing, sales, customer service, market development, finance and much more. It will increase your confidence working with different types of data as well as give you a grounding in general management techniques.This focused course explores many of the key areas of business analytics and business management, including:the theory underpinning data and knowledge managementthe applications of statistics in contemporary management and decision makingthe craft of visualisation and when, what and how to think about visualisation decisionsthe need for rigour, precision and ethical concern when collecting, organising and using dataOnce you have completed your course, you have the opportunity to advance onto a full degree in business analytics.Teaching methodsStudying online gives you the freedom to study when and where it suits you – at home, during your lunch hour or anywhere else you have internet access.Our courses are delivered through a virtual learning environment (VLE) instead of a traditional campus.