menu icon
MSc Marketing and Business Analytics

MSc Marketing and Business Analytics

Different course options

Study mode

Full time

Duration

1 year

Start date

SEP-26

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Business Modelling / Analysis Marketing

Course Summary

Our MSc Marketing and Business Analytics course dives deeper into the analytical side of marketing while still providing you with a strong foundation of core marketing skills. Set yourself apart from other graduates with essential skills at the intersection of marketing, programming, and analytics, coveted by employers for making data-driven marketing decisions. Explore key areas such as marketing strategy and operations, statistics, programming, database technology, and marketing analytics. Learn through real-world applications, leveraging industry partnerships and digital analytics tools to tackle contemporary marketing challenges head-on, preparing you for diverse career paths in marketing analytics and beyond.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

£18,600

International fees
Course fees for EU and international students

For this course (per year)

£31,000

Entry requirements

A 2:2 degree with honours.

University information

A member of the prestigious Russell Group of universities, the University of Exeter ranks in 11th place in the UK (Complete University Guide, 2026). The University of Exeter is one of only four Russell Group universities to be awarded Triple Gold in the Teaching Excellence Framework (TEF) 2023, recognising excellence in teaching, learning, and student outcomes. It is also internationally renowned for its research: in the 2021 Research...more

Similar courses at this uni

MSc Business Analytics

Full time | 1 year | SEP-26