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Marketing PGCert Online distance learning

Marketing PGCert Online distance learning

Different course options

Study mode

Online

Duration

12 months

Start date

23-SEP-24

Key information
DATA SOURCE : IDP Connect

Qualification type

Postgraduate Certificate

Subject areas

Marketing

Course type

Taught

Course Summary

Combining marketing’s fundamentals with the latest digital trends, the University of Glasgow’s online Masters degree in Marketing is designed for tomorrow’s world. After grounding you in core marketing topics such as brand management, marketing management and marketing analytics & research, the programme offers optional courses in digital, retail, services and user experience (UX) marketing – subjects crucial for success in today’s digital, customer-centric environment. Bringing you up to date with the latest developments in the field, this online MSc offers contemporary research-led content, input from industry experts, and case studies, featuring everything from start-ups to well-known brands. This is delivered by our international faculty at the Adam Smith Business School.

Programme outcomes

  • Apply relevant theories and methodologies from across the marketing discipline to support your decisions.
  • Identify international market opportunities, preparing you for a career in a range of enterprises.
  • Evaluate marketing against other management functions such as finance and HR.
  • Combine marketing expertise with other management functions both inside and outside of a business.
  • Undertake international marketing in a dynamic, networked, international and culturally diverse economy.
  • Recognise and explain current theory and methodology of marketing to drive marketing decisions in organisations.
  • Apply marketing theory and methodology in an international and domestic context.
  • Identify market opportunities and identify threats within a range of business contexts.
  • Construct advanced marketing research activity.
  • Apply analytical skills in marketing and other business environments.
  • Deliver oral and written communication and design and deliver pitches.

CAREER PROSPECTS

Careers in this area are highly rewarding, both financially and creatively. In 2018, Glassdoor’s 25 Best Jobs in the UK list ranked marketing manager highest overall for job satisfaction, base salary and number of available roles.

Not only does an online masters degree in Marketing unlock careers, like marketing management and brand development, it offers the flexibility to specialise in particular areas or transition into a related field.

By exploring marketing theory through real world application, our online masters degree in marketing will enhance your career opportunities across multiple sectors, in both traditional and digital contexts.

Modules

This course will develop students ability to analyse consumer behaviour in a range of contexts. Consumer behaviour is a critical area of marketing that practitioners seek to understand in response to changing consumption habits. The course explains key concepts related to consumer behaviour marketing tactics.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

£5,000

International fees
Course fees for EU and international students

For this course (per year)

£5,000

Entry requirements

To be accepted for this programme, you must have at least a 2:2 undergraduate degree from a recognised university. We welcome candidates with non-academic qualifications and backgrounds, based on highly relevant work experience or demonstrated interest. Candidates with more than three years’ work experience will be considered.

University information

The University of Glasgow is one of four ancient universities in Scotland, founded back in 1451. Alumni include seven Nobel Prize winners, Scotland’s First Minister and a Prime Minister, while Albert Einstein gave a seminal lecture on the theory of relativity there in 1933. The university consists of four colleges: College of Arts College of Medical, Veterinary and Life Sciences College of Science and Engineering College of...more