Marketing Management, MA

University of Greenwich

Study our EFMD-accredited MA in Marketing Management to advance your skills and knowledge for careers in consultancy or for developing effective strategies within organisations.Accredited by CIM and EFMD, this career-focused Master's offers two specialist pathways—Strategic Marketing or Advertising & Marketing Communications—designed to help you thrive in today’s global marketing landscape.Co-designed with industry professionals, the course blends academic rigour with hands-on experience. You’ll work on real campaigns in our Digital Marketing Suite, collaborate with clients via our student-led agency Gen C, and tackle live business challenges through consultancy projects and simulations.Choose your pathway:Strategic Marketing: Focus on international strategy, brand development, and data-driven decision-making. Ideal for roles like Marketing Manager, Brand Strategist or Global Business Development Manager.Advertising & Marketing Communications: Master digital storytelling, campaign strategy and customer engagement. Suited for careers such as Social Media Strategist, Content Marketing Specialist or Communications Manager.You’ll learn from expert academics and industry speakers, and benefit from career support including mentoring, networking events and employability services.Graduates of Greenwich's marketing master's degrees have gone on to work with top global brands like Google, Coca-Cola, PwC, Ogilvy and Unilever, as well as NGOs, start-ups and public sector organisations.The degree is recognised by the CIM and EFMD, with additional module-level accreditations: Transformational Leadership through Transferable Skills (ILM) and Digital Marketing (IDM).