Find out more about studying Marketing Management, MBA at University of Greenwich? We've gathered all the key details, entry requirements, modules, fees, and more. Take the next step by booking an open day to explore it for yourself.
MBA - Master of Business Administration
Greenwich Campus
Full Time
Sep 2028
1 Year
The Marketing Management MBA draws on decades of professional experience to prepare you for leadership roles in the marketing sector. Our London-based MBA in Marketing Management focuses on developing your knowledge in marketing strategy and change management. This course meets the needs of industry and is accredited by the Institute of Data and Marketing and Institute of Leadership & Management. Our MBA provides a solid grounding in marketing management, which includes engaging projects. You will have the flexibility to follow your professional interests and engage with your chosen sector, from retail and travel to professional services and data modelling. As part of the course, you must secure an internship with a company of your choice (UK or overseas) to apply your knowledge and gain practical experience. You will emerge with the experience and expertise to embark on managerial roles in marketing and the transferable skills to make an impact in any organisation.
For students to consolidate grammatical accuracy and knowledge of vocational and academic lexis in written and spoken English; to further develop critical awareness of features of written and spoken texts such as discourse, register and appropriateness of style; to broaden their range of writing skills to a higher level of fluency and refine usage and command of style and register; gain a better understanding of the need to use clear and consistent systems of referencing and an ability to put such systems into practice.
Corporate Communications critically engages with the role and management of communications and public relations in medium to large organisations. The module analyses how communications influences and is influenced by corporate strategy and the different stakeholders engaged by the organisation. The module critically evaluates the role of corporate reputation and also managing communications during a crisis event.
This module aims to provide students a practical grounding in the skills and techniques necessary to make sound marketing decisions through data analysis. The module will introduce and practice various forms of data and analytics tools available to modern marketers for business decisions.
To provide students with a critical insight and applied understanding of the tools of digital marketing. They will analyse critically the paradigm of relationship marketing and its role in digital strategies in order to develop a critical understanding of the theories, models and concepts pertaining to digital marketing and to apply these in a strategic integrated context. The Module aims to provide students with the skills necessary to develop appropriate strategic plans using these theoretical constructs and to evaluate their effectiveness in the development of appropriate communications plans and to understand the process of integration of the tools of digital marketing within the marketing mix.
The aim of this Module is to allow students to develop a conceptual framework within which contemporary global marketing operates. Students will be able to broaden their critical understanding of the current dynamic environment and cultural influences of international/global trade. The students will have the opportunity to evaluate the various competitive strategies for global markets, to develop an appropriate marketing mix for a foreign market taking into consideration a given context and to appreciate the role that sustainability plays nowadays in the designing and implementation on global marketing strategies.
Understanding consumer is a key requirement for effective marketing management today. The aim of the Module is to understand the psychological, social, and cultural factors that influence consumer behaviour, and to understand how characteristics of consumers can be identified and measured to help for business success. In addition the Module will take a critical approach to consumer behaviour theories in order to explore both practical and ethical implications of applying them in practice.
This Module aims to serve two functions; firstly to support students to develop their skills in a range of research methods that will enhance their ability to gather and analyse information as part of their academic study or in their careers as managers. Secondly, the assessment for this Module requires students to produce a research proposal that, for Master?s students, will become the basis of their final dissertation. This Module aims to cover key areas of qualitative and quantitative approaches to research. The Module aims to provide students the opportunity to discuss research issues with research-active staff from the department.
The aim of the module is to allow students to develop an understanding of the role of marketing within an organisation both at a functional and strategic level. Students will be able to appreciate the tools, concepts and models used in undertaking a marketing audit and to enable them to evaluate the marketplace potential and risk from the perspective of the company's unique selling proposition (USP). The students will have the opportunity to implement the concepts with the use of a simulation game.
Research project aims to enable students to: complete a substantial and integrated piece of written work (about 10,000 words), that is argued and verified on the basis of relevant theories and evidence and incorporates the key elements of a research project study independently and take responsibility for going through the successive steps of the research process, with a view to meet a deadline; apply theoretical perspectives to a real-world economic, business, marketing or finance question; gain in-depth knowledge of the economics, business, marketing or finance literature in the area chosen; identify, locate, retrieve and interpret appropriate data and evidence; draw conclusions (and if applicable, recommendations) from evidence.
Aims: Consolidate, in a practical context, advanced knowledge of organisations, their management and the changing external context in which they operate; Enhance the application of knowledge and understanding of complex international business & management issues, both systematically and creatively, to improve business and management practice; Increase students? capacity to reflect on and learn from experience and thus be able to integrate new knowledge with past experience and apply it to new situations; Challenge students to question preconceptions and to remove subject and functional boundaries so as to handle complex situations holistically; Develop students? ability to analyse, synthesise and solve complex unstructured business problems; Build interpersonal skills so as to be able to interact effectively with a range of specialists and to implement agreed solutions effectively and efficiently; Practice leadership potential through critical reflection via self-management, managing others, and the understanding of business; Develop a solid appreciation of lifelong learning skills and personal development so as to be able to work with self-direction and originality and to contribute to business and society at large.
Accommodation- Cutty Sark Hall- En-suite study bedrooms (Standard- £219.73/wk)
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