menu icon
Book your open day visit nowClick to book open day
Marketing Management, MBA

Different course options

Study mode

Full time

Duration

2 years

Start date

SEP

Key information
DATA SOURCE : IDP Connect

Qualification type

MBA - Master of Business Administration

Subject areas

MBA

Course type

Taught

Course Summary

The London-based MBA in Marketing Management focuses on developing your knowledge in marketing strategy and change management. This course meets the needs of industry and is accredited by the Institute of Data and Marketing and Institute of Leadership & Management. Our MBA provides a solid grounding in marketing management, which includes engaging projects. You will have the flexibility to follow your professional interests and engage with your chosen sector, from retail and travel to professional services and data modelling.

As part of the course, you must secure an internship with a company of your choice (UK or overseas) to apply your knowledge and gain practical experience. You will emerge with the experience and expertise to embark on managerial roles in marketing and the transferable skills to make an impact in any organisation.

The internship will help you to put into practice skills developed in communication, numeracy and problem-solving within a professional context, and to build your sense of business values and integrity. You are responsible for arranging your placement with support from the university, pending approval.

The Business School Employability Office will support and guide you through workshops, meetings, briefings, one-to-one appointments and group sessions. Former students have secured internships at Bosch, Harrods, Rolls-Royce Power Systems AG and Starbucks Coffee Company (UK) Limited.

Modules

Corporate Communications critically engages with the role and management of communications and public relations in medium to large organisations. The module analyses how communications influences and is influenced by corporate strategy and the different stakeholders engaged by the organisation. The module critically evaluates the role of corporate reputation and also managing communications during a crisis event.
Strategic Finance (15 Credits) - Core
Dissertation Project (30 Credits) - Core

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

11,000

International fees
Course fees for EU and international students

For this course (per year)

11,000

Entry requirements

Students should have an undergraduate degree at 2.2 or above, or equivalent qualification, from a recognised university or higher education institute. Mature applicants without an undergraduate degree but with relevant business experience are encouraged to apply, subject to interview.

Department profile

At the University of Greenwich, we’re proud that our students have ranked us in the WhatUni Student Choice Awards 2022 as the top university in the UK for postgraduate study. You'll learn from expert teaching staff with close connections to industry and prepare yourself for global opportunities. The Greenwich Business School offers a great environment to study in, whether you are thinking of an undergraduate degree, a Master’s degree or...more

Similar courses at this uni