MSc Strategic Marketing with Brand Leadership

University of Hertfordshire

This MSc Strategic Marketing with Brand Leadership is designed to develop master’s level knowledge and skills within the branding discipline and to enhance employability within this field. The course offers you the opportunity to explore branding in several areas. It deepens your marketing knowledge and understanding by laying a foundation through modules covering competitive advantage, integrated marketing communications, strategic customer engagement, and contemporary marketing. You also cover entrepreneurial marketing as we recognise that marketing in small organisations is different to that in large organisations. You will have the opportunity to enhance your knowledge in branding by focusing on strategic brand leadership, campaign management and global luxury branding. You will also explore entrepreneurial marketing. There will also be the opportunity to conduct either an independent major research project within your area of interest or an applied marketing project.Typical career paths include- account management, brand and digital brand management and consultancy, content marketing, copywriting, marketing, market research, product management.