MSc Strategic Marketing with Digital Media Management (Experiential Learning)

About the course

This MSc Strategic Marketing with Digital Media Management (Experiential Learning) is designed to develop master’s level knowledge and skills within the digital marketing discipline and to enhance employability within this field.???

The programme offers three award routes that you can choose to study:?

• One-year full-time MSc Strategic Marketing with Digital Media Management
• Two year full-time MSc Strategic Marketing with Digital Media Management with Placement Year
• Two year MSc Strategic Marketing with Digital Media Management (Experiential Learning).

The two-year full-time MSc Strategic Marketing with Digital Media Management welcomes you for a September entry only.?

The course offers you the opportunity to explore digital marketing in several areas. It deepens your marketing knowledge and understanding by laying a foundation through modules covering competitive advantage, integrated marketing communications, strategic customer engagement, and contemporary marketing.? You also cover entrepreneurial marketing as we recognise that marketing in small organisations is different to that in large organisations.???

You will have the opportunity to enhance your digital content creation skills, confidently take ownership of digital leadership positions and solidify your actions by making data driven marketing decisions. There will also be the opportunity to conduct either an independent major research project within your area of interest or an applied marketing project.

You will also build a strong network of marketing contacts. Some will become your close friends, and a few may even become your future colleagues.?

Professional Accreditations

You will benefit from our strong links with the Chartered Institute of Marketing (CIM). The Business School is a CIM Strategic Partner and hosts the regional CIM Club that our students can attend and network. The partnership makes our Herts graduates particularly attractive to employers.

CIM qualifications can be gained alongside student memberships.

The entry requirements for the programme are an honours degree (at least 2:2 or above) in any discipline, a degree equivalent professional qualification or appropriate work experience combined with a relevant qualification.