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Masters

University of Hertfordshire

MSc Strategic Marketing with Digital Media Management

Name: MSc Strategic Marketing with Digital Media Management
Price: £15120 GBP

UNIVERSITY OF HERTFORDSHIRE

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Key information
Course Summary
Modules
Tuition fees
Entry requirements
University information
Location
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Different course options

Study mode

Full time

Duration

1 year

Start date

SEP-26

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Digital Media Marketing

Course Summary

This MSc Strategic Marketing with Digital Media Management is designed to develop master’s level knowledge and skills within the digital marketing discipline and to enhance employability within this field. The course offers you the opportunity to explore digital marketing in several areas. It deepens your marketing knowledge and understanding by laying a foundation through modules covering competitive advantage, integrated marketing communications, strategic customer engagement, and contemporary marketing. You also cover entrepreneurial marketing as we recognise that marketing in small organisations is different to that in large organisations. You will have the opportunity to enhance your digital content creation skills, confidently take ownership of digital leadership positions and solidify your actions by making data driven marketing decisions. There will also be the opportunity to conduct either an independent major research project within your area of interest or an applied marketing project. You will also build a strong network of marketing contacts. Some will become your close friends, and a few may even become your future colleagues.

Modules

Advanced Research for Marketing Practitioners (15 Credits) - Core

This module focuses on a range of research skills in the marketing context. It aims to give students thorough introduction to research, both academic and applied to practice, enabling students to develop the ability to move onto a dissertation or project on completion of the module.

Contemporary Marketing (15 Credits) - Core

Data Driven Marketing (15 Credits) - Core

Delivering Competitive Advantage (15 Credits) - Core

Digital Leadership: Disruptive Innovation & Transformation (15 Credits) - Core

Entrepreneurial Marketing (15 Credits) - Core

Integrated Marketing Communications (15 Credits) - Core

Strategic Customer Management (15 Credits) - Core

The Digital Marketing Toolbox (15 Credits) - Core

Tuition fees

UK fees

Course fees for UK students

For this course (per year)

£15,120

International fees

Course fees for EU and international students

For this course (per year)

£17,950

Entry requirements

The entry requirements for the programme are an honours degree (at least 2:2 or above) in any discipline, a degree equivalent professional qualification or appropriate work experience combined with a relevant qualification.

University information

Uni profile Get prospectus

The University of Hertfordshire offers a huge variety of postgraduate courses across 19 subject areas, from creative arts to sustainable planning. It offers flexible study options to suit a student’s lifestyle, fantastic links to business, and expert guidance every step of the way. Why choose postgraduate study at Herts? Student Satisfaction: 1st in the East of England for postgraduate study (Whatuni Student Choice Awards,...more

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