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MSc Strategic Marketing with Digital Media Management

MSc Strategic Marketing with Digital Media Management

Different course options

Full time | College Lane campus - University of Hertfordshire | 1 year | 26-SEP-24

Study mode

Full time

Duration

1 year

Start date

26-SEP-24

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Multimedia Software (Use) Media Studies Film / Video / Television Production

Course type

Taught

Course Summary

Why choose Herts?

Industry Connections: you’ll benefit from our industry connections with local organisations, including Ocado, Tesco, and Amazon. Many local business organisations are amongst the biggest in the country and contribute to our programmes as guest lecturers and attend careers fairs for our students
Industry-Focused Content: you can look forward to working on real projects and cases. These will familiarise you with the working environment, boos your confidence within your field, teach you teamwork while improving your leadership qualities and enhancing soft skills such as communication, logical and analytical thinking
Employment Prospects: our marketing graduates possess the top skills looked for by employers and as a result, many go on to work as brand and marketing specialists in a range of sectors including charities, government and large international/multinational organisations.

About the course

This MSc Strategic Marketing with Digital Media Management is designed to develop master’s level knowledge and skills within the digital marketing discipline and to enhance employability within this field.???

The programme offers three award routes that you can choose to study:?

One-year full-time MSc Strategic Marketing with Digital Media Management

Two year full-time MSc Strategic Marketing with Digital Media Management (Sandwich)

Two year MSc Strategic Marketing with Digital Media Management (Experiential Learning)

The two-year full-time MSc Strategic Marketing with Digital Media Management welcomes you for a September entry only.?

Careers

Keen to get ahead in the dynamic marketing industry? This course will boost your career prospects, equipping you with the expertise and skills for a range of multi-sector positions and disciplines.

Typical career paths include:

Acquisition Marketing

Content Marketing

Digital Marketing

Marketing

Market Research

SEO

Social Media

UX/UI Manager

Modules

This module explores the global context for marketing strategy and its importance in building long term sustainable competitive advantages for organisations. Strategic marketing planning is explored as a dynamic process that requires organisations to manage customer heterogeneity, stakeholders and resource trade-offs to meet long term goals.The importance of consumer and market research as an essential foundation to successful strategic marketing decision making is evaluated, and the challenges of managing marketing strategy internally considered using real world examples.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

£13,545

International fees
Course fees for EU and international students

For this course (per year)

£16,450

Entry requirements

The entry requirements for the programme are an honours degree (at least 2:2 or above) in any discipline, a degree equivalent professional qualification or appropriate work experience combined with a relevant qualification.