Find out more about studying MSc Strategic Marketing with Global Business Development with Placement Year at University of Hertfordshire? We've gathered all the key details, entry requirements, modules, fees, and more. Take the next step by booking an open day to explore it for yourself.
MSc - Master of Science
De Havilland - campus
Full Time
Sep 2026
2 Year
MSc Strategic Marketing with Global Business Development with Placement Year is designed to develop master’s level knowledge and skills within the marketing discipline and to enhance employability within this field. The course offers you the opportunity to explore Global Business Development in several areas. It deepens your marketing knowledge and understanding by laying a foundation through modules covering competitive advantage, integrated marketing communications, strategic customer engagement, and contemporary marketing. You also cover entrepreneurial marketing as we recognise that marketing in small organisations is different to that in large organisations. You will have the opportunity to focus on proposal and bid management, explore effective marketing management and global business development. You will also explore entrepreneurial marketing. There will also be the opportunity to conduct either an independent major research project within your area of interest or an applied marketing project.
The University of Hertfordshire offers a huge variety of postgraduate courses across 19 subject areas, from creative art...
