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Digital Marketing (Professional Practice) MSc

Digital Marketing (Professional Practice) MSc

Different course options

Study mode

Full time

Duration

18 months

Start date

19-SEP-22

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Marketing Digital Marketing

Course type

Taught

Course Summary

About the course

This course is specifically aimed at International students, supporting those wishing to gain practical work based experiential learning. Together with studying your chosen course we are offering an additional 6-month placement opportunity, making the course 18 months in length. This allows students to put into practice the skills and techniques developed throughout the Master’s degree within a UK environment after completing the 12-month taught programme.

This course provides a comprehensive study of core marketing principles, with additional focus on digital issues, enabling you to prepare for a career in digital marketing.

With rapid developments in digital technologies, managing the dynamic interactions between organisations and their stakeholders is an exciting yet challenging task for marketers. This course has been designed to explore and develop innovation approaches to digital marketing. It is theoretically robust with an emphasis on applied critical thinking and analysis. On this digital marketing route of our Marketing Masters, you will take specialist modules in Digital Marketing Strategy and Managing Big Data.

  • We seek to maximise your opportunity to put digital marketing theory into practice through the use of live case studies and projects.
  • The focus of this course is the development of the applied digital marketing leaders of tomorrow.
  • Further specialisation and an opportunity to pursue an area of digital marketing that interests you or which you are passionate about comes in your choice of research project.
  • The 18-month route has the opportunity to undertake a 6-month placement element at the end of the 12 month taught programme.

Career support

Whether you’re progressing from education or currently working within the industry, our postgraduate courses aim to provide you with the required knowledge, skills and experience; as well as challenge your approach to complex situations. By taking the opportunity for practical placement experience, team working opportunities and specialist knowledge of your chosen pathway, we can help develop your ability to work collaboratively and apply theory to real-life situations.

Modules

Digital marketing is central to the contemporary business environment and is emerging as a fundamental aspect of marketing strategy. This module aims to provide you with a strong theoretical and practical understanding of digital marketing strategy, identifying objectives, strategies and tactics relating to digital marketing strategy and planning in the modern business environment. In studying this module, you have an opportunity to develop an understanding of the role of customer insights and enhanced customer engagement, focusing on direct and digital marketing tools and their implementation in the digital domain.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

£8,900

International fees
Course fees for EU and international students

For this course (per year)

£16,000

Entry requirements

Entry requirements for Professional Practice courses are normally: An Honours degree (2:1 or above) or equivalent professional qualification, in any subject Applicants with other appropriate professional qualifications and/or experience will be considered on an individual basis.