MSc in Digital Marketing and Advertising (London Campus)

University of Hull

Navigate the dynamic digital landscape and build your knowledge and expertise in advanced digital marketing and advertising management practices. This MSc programme offers a unique opportunity to develop the knowledge and skills necessary for success in the rapidly evolving digital marketing and advertising industry. Combining the two distinct areas of digital marketing and advertising, you’ll gain an authentic business learning experience through a hands-on approach designed to give you the skills most highly sought-after in today’s business environment. In addition to technical skills, this programme places a strong emphasis on leadership and teamwork development. These are cultivated through Active Blended Learning projects, group projects, case studies, and interactive discussions, preparing you to effectively collaborate with colleagues and clients in your future roles. You will also benefit from regular insights from guest speakers with a high level of senior leadership experience, drawn from our varied network of cross-sector industry partners. During your first trimester, you’ll gain deep insights into the core areas and practices of digital marketing management. In the second trimester, you will have the opportunity to further expand your subject knowledge and gain a broader understanding of digital and social marketing techniques, as well as advertising and communication channels. You will also undertake a final research project, which can be either a dissertation or a business-based project.