Full time
2 years
SEP
MSc - Master of Science
Data Analysis Digital Marketing Marketing
Taught
Are you an analytical thinker with a creative flair that you could apply to marketing campaigns? Do you wish you gain experience as part of your degree?
Overview
From social media, website management and digital design, digital marketers are an integral part of 21st Century business. They require not only a head full of marketing ideas but the ability to work with data for the purpose of analysing marketing campaign effectiveness.
Our CIM-accredited MSc Digital Marketing and Analytics with Industrial Placement course has a strong focus on marketing metrics and a large practical element. It allows you to apply theoretical knowledge and hit the ground running with top-end skills needed for digital campaigns for any business.
Taking a 12-month industrial placement allows you to gain work experience in the UK or overseas as part of your Master's. While the placements are self-sought, the School offers support through extra-curricular engagement with our dedicated placements team. Opting for this course with a placement takes the length of your course to up to two years.
Teaching
We use a variety of teaching methods, including:
Classroom-based learning is supported by the latest online technologies and learning platforms.
Assessment
Your progress on this course is assessed through a variety of means, including:
Careers
Successful KBS graduates: graduate destinations
Graduates find work in both financial institutions and general management in public and private sector management and consultancy both overseas and in the UK in a wide range of companies and organisations, including careers in digital marketing, mobile marketing, SEO account management, web analytics, marketing communications, search and social media in a range of consumer goods, business-to-business, consultancies and not-for-profit organisations.
To be confirmed
To be confirmed
A minimum of a second-class UK degree, or an equivalent internationally recognised qualification is accepted for this course. We encourage applicants from a marketing, business or management background, but other subject areas will be considered. All applicants are considered on an individual basis and additional qualifications, professional qualifications and relevant experience may also be taken into account when considering applications.
The University of Kent is an internationally renowned institution located in Canterbury and offers an impressive portfolio of postgraduate degree courses. The university teaches advanced skills and provides access to fantastic professional networks and learning facilities, helping postgraduate students realise their academic and personal goals. Kent's campuses are based in amazing locations, with two UK campuses in Canterbury and Medway...more
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