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Political Strategy and Communication - MA

Political Strategy and Communication - MA

Different course options

Full time | Brussels School of International Studies | 1 year | 26-SEP-22

Study mode

Full time

Duration

1 year

Start date

26-SEP-22

Key information
DATA SOURCE : IDP Connect

Qualification type

MA - Master of Arts

Subject areas

Communication Studies Business Communication Skills Policy / Strategic Planning

Course type

Taught

Course Summary

Overview

An MA in Political Strategy and Communication engages students in the practical issues of political delivery. The areas of political communication, political leadership, strategy, crisis management, political branding, and public relations are all the leading vocational aspects of a developed academic understanding of politics and international relations, and it is an area of growing importance that distinguishes BSIS graduates as policy-relevant, engaged thinkers in the political arena.

Politics is not merely about power. Sophisticated politics involves communication, strategy and manipulation of the political agenda. Whether it be a political leader motivating people to follow, a government seeking allies for a policy in the international arena, a campaigner mobilizing supporters, or a high-priced corporate lobbyist explaining a client’s policy to legislators, all political ideas ultimately depend on them being communicated to an intended audience, with precision, efficiency and above all credibility.

What are the appropriate forms of communication for a politician? What forms of ‘spin’ can work, and which do journalists see through? What are effective ways of framing a client’s perspective for government officials, and what are the entry points in the decision-making cycle that makes their communication strategy most effective?

Brussels has emerged as the largest centre for international media, measured in the number of foreign correspondents, which has now exceeded the number in Washington DC. Brussels is also home to thousands of political lobbyists, engaged either as public relations specialists, political strategists, or corporate communications advisors. A recent study of graduates from BSIS who stay in Brussels shows that political communication is among their primary career destination.

About the Brussels School of International Studies

The University of Kent's Brussels School of International Studies (BSIS) is a specialist postgraduate centre offering advanced English language-based degrees covering the spectrum of international affairs. We host three academic schools of the University of Kent which allows students to specialise in one programme while informing their personal approach to international studies with another, via a secondary specialisation.

Modules

Students are introduced to the logic and logistics of political communication, with a focus on rhetoric and techniques of persuasion such as framing and spin control.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

19,750

International fees
Course fees for EU and international students

For this course (per year)

19,750

Entry requirements

Students should hold a bachelor degree for entry to this Master's degree. We accept a wide range of subjects for entry and you do not need to have necessarily studied Political Science or law previously. Typical first degrees of our students include Economics, History, Classics, Languages, Philosophy, Geography & Psychology (among others). The standard of the degree will normally be at least an Upper Second Class Honours degree from countries such as the UK, Ghana, Nigeria or Kenya, or a minimum Grade Point Average of 3.0 under the American system from an accredited institution or equivalent. We do review candidates application on a case by case basis and extensive work experience may compensate for a slightly lower degree result. Students can apply before completion of the bachelor degree and if successful in obtaining a place, you would be made a conditional offer. All applicants are considered on an individual basis and additional qualifications, professional qualifications and relevant experience may also be taken into account when considering applications.

University information

The University of Kent is a leading international higher education institution, with a reputation for academic excellence and the unofficial title of the UK’s ‘European university’. With postgraduate centres in Paris and Brussels alongside the Canterbury and Medway main campuses, students will find that the university is the perfect place to sharpen their focus and broaden their horizons as they continue their studies. The university is...more

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