menu icon
Book your open day visit nowClick to book open day
Corporate Communications, Marketing and Public Relations MA

Corporate Communications, Marketing and Public Relations MA

Different course options

Study mode

Full time

Duration

12 months

Start date

30-SEP-24

Key information
DATA SOURCE : IDP Connect

Qualification type

MA - Master of Arts

Subject areas

Marketing Public Relations Business Communication Skills

Course type

Taught

Course Summary

Course overview

Global organisations are realising their corporate communications and marketing functions need to work closely to communicate with stakeholders, driving demand for graduates with a specialist skillset.

This innovative course explores the drivers and dynamics of modern corporate communications and its relationship with marketing and public relations. You’ll focus on stakeholder management, global strategic marketing, reputation management, media relations and social media.

Taught by academics who combine their professional experience with the latest research expertise, you’ll examine key theories and concepts and gain the practical professional skills employers are looking for.

You’ll benefit from our corporate connections with senior figures working in the sector who regularly visit to offer a practitioner’s view during guest lectures. Many also provide case studies and practical projects.

Career opportunities

From day one, we encourage you to think beyond your time at Leeds and reflect on a meaningful career. As a graduate of this course, you’ll have a rounded and reflective approach to communications strategy and practice.

Opportunities to participate in extracurricular activities will also build your teamwork, communication and employability skills to enhance your prospects after graduation.

Many graduates of this course become effective communications professionals, either in internal corporate and marketing communications roles or in PR, digital and social media agencies.

Recently, our graduates have started careers as consultants, account executives and communications advisors for a range of organisations in the UK and overseas. Some examples of job titles include Digital PR Executive, PR and Marketing Manager, Programmatic Executive, and Officer of Branding and Marketing.

Modules

This module will support students through the steps and processes involved in the development of a dissertation based on a theoretical or applied perspective. Specifically, the module will provide students with the support, knowledge, and skills required to conduct an impactful marketing research dissertation that focuses on (a) solving real-world marketing problems and (b) providing managers/firms with state-of-the-art ways to overcome current challenges (e.g., digitalisation, recession, trade wars, deglobalisation, diversification, and sustainable operations). In doing so, the students will develop managerial understanding and the ability to translate research findings into managerial actions. A selection of both qualitative and quantitative methods is included to equip our students with a variety of methodological skills.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

£15,750

International fees
Course fees for EU and international students

For this course (per year)

£30,250

Entry requirements

A bachelor degree with a 2:1 (hons) in any subject. This course is primarily aimed at students with a general or non-business background; however we do not restrict entry for those who have previously studied marketing.

Similar courses at different universities