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Full time
12 months
SEP-25
MA - Master of Arts
Marketing Public Relations Business Communication Skills
Taught
Course overview
Global organisations are realising their corporate communications and marketing functions need to work closely to communicate with stakeholders, driving demand for graduates with a specialist skillset.
This innovative course explores the drivers and dynamics of modern corporate communications and its relationship with marketing and public relations. You’ll focus on stakeholder management, global strategic marketing, reputation management, media relations and social media.
Taught by academics who combine their professional experience with the latest research expertise, you’ll examine key theories and concepts and gain the practical professional skills employers are looking for.
You’ll benefit from our corporate connections with senior figures working in the sector who regularly visit to offer a practitioner’s view during guest lectures. Many also provide case studies and practical projects.
Career opportunities
From day one, we encourage you to think beyond your time at Leeds and reflect on a meaningful career. As a graduate of this course, you’ll have a rounded and reflective approach to communications strategy and practice.
Opportunities to participate in extracurricular activities will also build your teamwork, communication and employability skills to enhance your prospects after graduation.
Many graduates of this course become effective communications professionals, either in internal corporate and marketing communications roles or in PR, digital and social media agencies.
Recently, our graduates have started careers as consultants, account executives and communications advisors for a range of organisations in the UK and overseas. Some examples of job titles include Digital PR Executive, PR and Marketing Manager, Programmatic Executive, and Officer of Branding and Marketing.
For this course (per year)
£15,750
For this course (per year)
£30,250
A bachelor degree with a 2:1 (hons) in any subject. This course is primarily aimed at students with a general or non-business background; however we do not restrict entry for those who have previously studied marketing.