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Media and Public Relations MA, by Distance Learning

Media and Public Relations MA, by Distance Learning

Different course options

Study mode

Distance without attendance

Duration

24 months

Start date

APR-25

Key information
DATA SOURCE : IDP Connect

Qualification type

MA - Master of Arts

Subject areas

Public Relations Media Relations Communication / Media Film / Video / Television Production

Course type

Taught

Course Summary

Course description

This postgraduate degree will provide you with the advanced skills and knowledge you need to enhance your professional development. The MA in Media and Public Relations will provide you with a thorough understanding of the principles and practice of public relations (PR) by examining the structure of the PR sector and offering insights into the way in which the industry works.

The course covers the history and development of public relations in different parts of the world and provides a theoretical framework for investigating this rapidly changing profession. You will evaluate classic and emerging PR strategies and the use of research to inform PR campaigns and to measure their effectiveness, as well as their wider social impacts. You will look in depth at successful and effective PR campaigns and at the structural relationships between PR and the media. You will consider how commercial businesses and non-governmental organisations use PR techniques to advance their objectives. This course will equip you with the skills to critically analyse PR campaigns and understand the functions of publicity and the management of crisis communications scenarios. You will gain the skills to conduct research to evaluate the effectiveness of PR campaigns and how to plan and implement an effective PR campaign.

Teaching and learning

Teaching will involve materials produced by the core teaching staff in a variety of forms (e.g. short videos, podcasts, screencasts and wraparound commentaries), linked to a carefully structured set of required and recommended readings all provided through the online learning platform.

Students learn by working through produced materials and reading, supplemented by e-tivities for individual students to complete, and through open and structured discussion forums, moderated by module tutors. Assessment is by means of essays, critical reviews, case study reports, research methods assignments, online presentations, and a dissertation.

Careers and employability

This Masters degree will demonstrate to potential employers that you have a high level of knowledge in your particular area, which can set you apart from others in the job market. The course has a strong emphasis on research methods and training, which will have a practical application in the professional world.

Some of the key career destinations include new media organisations, as well as press and broadcast organisations with a new media component, international news agencies, government departments (e.g. publicity, education, health), advertising firms, public relations organisations, and many others.

Modules

Your dissertation provides you with the opportunity to undertake a major piece of independent research on a topic that interests you and research it in depth. You will be supported to help you identify a specific research ‘problem’ or question that you want to explore, which will help you select an appropriate methodology or methodologies in order to undertake this. You will be supported in organising and executing your research and also in writing up your findings and conclusions in a clear and effective manner.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

£12,500

International fees
Course fees for EU and international students

For this course (per year)

£12,500

Entry requirements

Students need to have a first or second class honours degree in a relevant subject, or equivalent professional qualification. We can give special consideration to you if you have significant work experience in a relevant field. Such candidates may, for example, be asked to complete an entry assessment (typically an essay) so as to demonstrate their readiness for postgraduate study. Clear guidance will be provided on assessment criteria.

University information

The University of Leicester, established in 1921, is celebrated for its pioneering research and inspiring teaching. Known for transformative discoveries like genetic fingerprinting and the identification of King Richard III, Leicester has earned a reputation for innovation and impact. With over 60 years of leadership in space research, the university has contributed more than 90 instruments to international space missions, including equipment on...more

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