Advanced Marketing MSc

University of Liverpool

Get ready to take the next step in your career by becoming an expert in the latest marketing trends and challenges.IntroductionIf you already have a background in marketing but would like to improve your career prospects, this course has been designed to deepen your knowledge and meet the growing demand for specialists in advanced areas within the field. This course offers a range of exemptions for the CIM professional qualification modules, which are highly sought by employers and will give you a significant advantage in the job market.The programme will introduce you to new cutting-edge areas vital to excel in an increasingly digitalised and competitive market, such as design thinking, data driven marketing and advanced research methods.After successfully completing your course, you will be equipped with the fundamental skills to undertake advanced marketing management within the real-world context of contemporary organisations.To pass the programme, you need to successfully complete six 20-credit modules and a final 60-credit applied research project or dissertation.Who is this course for?If you already have a background in marketing, but would like to access specialist and leadership roles, this programme will help develop the advanced knowledge and capabilities you need.This course is open to those who already hold a marketing qualification or have substantial and demonstrable experience in the field.What you'll learnDesign thinking in marketingExperiential marketingResponsible marketingAdvanced market research methods and insightsData driven marketing strategyGlobal leadership and innovation in marketing.