Digital Marketing and Analytics MSc

University of Liverpool

Become a data-driven marketing expert and learn how to harness the power of data analytics to drive business success.IntroductionThis course has been designed to boost your digital marketing skills and meet the increasing demand marketers who can effectively utilise digital technologies and make strategic data-driven decisions. This course offers a range of exemptions for the CIM professional qualification modules, which are highly sought by employers and will give you a significant advantage in the job market.You will learn how to employ digital techniques and insights from marketing analytics to build stronger relations with consumers, improve business performance and identify new opportunities.You will also gain practical problem-solving skills through an in-depth study of real-life case studies, alongside rigorous training in research methods, data analysis techniques, critical thinking and the use of analytics toolkits.To pass the programme, you need to successfully complete six 20-credit modules and a final 60-credit applied research project or dissertation.Who is this course for?This course is an ideal option for aspiring digital marketers, marketing professionals, business analysts and entrepreneurs who want to gain expertise in using digital technologies and analytics tools to make data-driven decisions.This course is open to those who already hold a degree in any discipline or have substantial and demonstrable experience in the field.What you'll learnSocial media marketingMarketing managementResearch methods in practiceIntegrated marketing technologyMarketing strategy and analyticsCritical perspectives and consumption.