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Sports Business and Management MSc (Online)

Different course options

Study mode



30 months

Start date


Key information

Qualification type

MSc - Master of Science

Subject areas

Management Studies / Science Business Studies Leisure / Recreation Management Sports Facilities Work Sports Management

Course type


Course Summary

Programme Description

Develop your management skills while simultaneously building your confidence to successfully work within the global business of sport with this part time, fully online Sports Business and Management MSc from the University of Liverpool.

Designed by leading academics at the University of Liverpool’s AACSB, AMBA and EQUIS accredited Management School, this programme is designed to develop your skills and knowledge in the range business and management disciplines that underpin the global sport industry, enabling you to work effectively in a range of roles within this exciting and dynamic industry.

Is this the right course for you?

On this programme you will be able to learn how to critically analyse sports organisations’ policies and practices within the dynamic sports business environment, empowering you to make evidence-based decisions. You will also be encouraged to develop as a reflective leader, capable of making a key contribution to support sustainable sports organisations.

In addition, you will gain insight from the University of Liverpool’s network of experts who are experienced in working with community-level, national and international sports organisations, in football, horse racing, rugby and many more.

Through this programme, you will:

  • Focus on management skills. The programme was developed in partnership with the University of Liverpool’s AACSB, AMBA and EQUIS accredited management school.
  • Take part in a collaborative and active learning approach. You will undertake authentic assessments, encouraging you to apply theory to practice and look at real world issues, cultivating curiosity and creativity as well as a range of management skills.
  • Network with Liverpool’s global community. You will be able to gather insight and experience from our network of global sport experts in elite and grass roots sport including football, horse racing, cricket, and rugby.

Enhance your career opportunities

After completing this programme, you will be able to progress into management roles within the sports business sector, you will learn from experts from within the sporting industry and will have the opportunity to enhance your employability within the global sports business sector.

Alongside the subject specific knowledge, you will gain during the programme, this programme will also develop professional skills such as communication, teamwork, critical thinking, and research. These will enhance your CV, allowing you to improve your career prospects and access more senior roles.

Learn online anytime, anywhere

Get the University of Liverpool experience wherever you are in the world. This online course features interactive classes and regular contact with staff and fellow students across the globe. Teaching is delivered through our state-of-the-art Virtual Learning Environment (VLE), which provides students with access to all resources required for interactive study online. On this platform, you will be encouraged to work collaboratively with classmates and actively read around your topic through our comprehensive library of eBooks and journals.

Assessment is exclusively through online assignments rather than examinations. You will be assessed through a range of activities, including written assignments, discussion forum participation and journal entries.


Sports Business in Practice (15 Credits)
Sports Operations and Events (15 Credits)
Sports Business Analytics (15 Credits)
Global Context of Sports Business (15 Credits)
Sports Strategy and Governance (15 Credits)
Leadership in Sport (15 Credits)
Sports Marketing and Sponsorship (15 Credits)
Sports Finance (15 Credits)
Work-Based Project / Futures Research for Sports Industries (60 Credits)

Tuition fees

UK fees
Course fees for UK students

For this course (overall cost)


International fees
Course fees for EU and international students

For this course (overall cost)


Entry requirements

All applications will be considered on a case-by-case basis. If you want to discuss your previous qualifications and experience before applying, please contact us now via LiveChat. Applicants should possess either: • A minimum of a 2:1 class degree in any subject, equivalent to a UK bachelor’s degree; or • Professional work experience in a related field and/or other prior qualifications will be considered on a case-by-case basis. All applicants must provide evidence that they have an English language ability equivalent to an IELTS (academic) score of 6.5. If you don’t have an IELTS or equivalent certificate, you can take our free online English test to assess your proficiency. You don’t need to prove your English ability if you are a national of, or have completed a qualification equivalent to a UK degree in, any of these countries.

Department profile

The University of Liverpool are recognised as European leaders in 100% online postgraduate education, drawing on more than two decades experience of delivering high quality online learning for a global community of students. More than 10,000 students from over 160 countries have completed the University’s online programmes.  You will receive a highly regarded qualification from the University of Liverpool, a founding member of the UK Russell...more

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