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Strategic Communication MSc

Different course options

Full time | University of Liverpool | 12 months | 26-SEP-22

Study mode

Full time

Duration

12 months

Start date

26-SEP-22

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Communication Studies Business Communication Skills Policy / Strategic Planning

Course type

Taught

Course Summary

Overview

Business firms, public institutions and non-profit organisations operate today in an increasingly complex environment marked by hyper-digitalisation, media fragmentation, ambiguous market and political conditions at global levels, and growing public scepticism. In such context, there is growing market demand for communication experts who can help organisations to (re)build trust, enhance reputation and, more in general, realise their strategic goals.

The MSc Strategic Communication offers a cross-disciplinary education with a distinctive focus on:

1. How corporate leaders, governments, public institutions, NGOs and even celebrities make use of narrative and argument to build consensus and dialogue with stakeholders and to (re)construct their reputation and trustworthiness, especially in crisis situations.

2. The role of digital media, particularly social media, in enhancing strategic communication and informing strategic planning.

3. The contexts and practices of strategic communication (e.g. financial communication and investor relations; political campaigns; crisis management; branding, policy change, takeover and mergers): how they are shaped through discourse strategies and how discourse strategies affect them.

The programme combines a range of conceptual knowledge and practical skills which are crucial for successfully and critically engaging in a variety of strategic communication activities, such as defining and effectively sharing the mission, vision and values of an organisation, responding to a crisis, launching new products and services or supporting strategic initiatives like mergers, event promotions, and campaigns for political elections, health prevention or policy change.

You will learn how to define communication issues and objectives in line with organisational goals; to analyse contexts, situations and audiences; to design spoken and written communication that are at the same time sound, persuasive and compliant with legal and ethical requirements; to exploit the potential offered by established communication technologies and new digital media to effectively engage stakeholders.

Practical projects include a variety of activities like designing and delivering effective public speeches, building digital media campaigns and writing of digital communications for live briefs.

The programme creates many opportunities of interaction with communication experts and leaders enabling you to familiarise yourself with relevant professional contexts and learn more about current challenges in strategic communication practices. Through the final project, you will have the opportunity to develop an empirical or theoretical dissertation or to develop a research project in collaboration with an organisation.

Career prospects

The programme prepares students for a career in business firms, public institutions and NGOs institutions, all sectors where there is growing market demand for communication experts or consultants.

Upon completion of the MSc Strategic Communication programme, you will be in an extremely competitive position to seek employment in all these sectors, both in the UK and abroad.

Professional areas include but are not limited to public relations, investor relations, public affairs, media relations, social media, internal communication, communication consultancy and financial PR, events management and promotions.

Modules

This module introduces students to the multi-disciplinary domain of strategic communication by presenting its fundamental theoretical perspectives and key concepts. Several cases studies will be presented and discussed which refer to strategic communication practices in the UK and globally.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

11,960

International fees
Course fees for EU and international students

For this course (per year)

22,500

Entry requirements

Candidates wishing to be considered for registration onto our Masters degree should possess a good Honours degree (2:1 or equivalent). You will normally need to have the equivalent of a UK honours degree, at 2:1 level or better in a communication-related discipline such as media, communication, or in an economics-related discipline such as management. We also welcome applications from graduates who hold a role or have work experience that is relevant to the programme content.