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Different course options

Study mode

Full time

Duration

1 year

Start date

SEP-26

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Marketing

Course Summary

Get your ideas out there and your messages heard with a specialist degree which gives you all the skills and knowledge you need for a successful career in marketing, plus a range of options to help you specialise in your chosen field. Enjoy a stimulating and flexible degree designed to help you develop a critical appreciation of key areas in marketing, while giving you the chance to hone your skills in a specific area, or you can pursue an academic career via subsequent doctoral work. Gain the key skills required for a successful career in marketing Learn about marketing management strategy and the development processes to bring new products to market Learn about research methods, including techniques of data collection and analysis Option to choose a specialist pathway to help you stand out in the job market: Business-to-business Consumer behaviour Corporate Social Responsibility International marketing Retailing Services You have the opportunity to apply for an international exchange to broaden your horizons and enhance your employability in the global job market. This will need to be discussed on an individual basis with the course director.

Modules

The module aims to introduce students with no previous experience of the discipline of marketing to its role in the overall management process, principally at a strategic but also at an operational level. For students who have some experience of the subject, to reinforce their knowledge base. For all students, to offer a range of ideas, some of which have been formulated as a result of recent research in the School.

Tuition fees

UK fees
Course fees for UK students

Contact University and ask about this fee

International fees
Course fees for EU and international students

For this course (per year)

£33,100

Entry requirements

We require a First or Upper Second class honours degree (2:1, with 60% average) from a UK university or the overseas equivalent. When assessing your academic record, we take into account your grade average, position in class, references and the standing of the institution where you studied your qualification.