Find out more about studying MSc Digital and Social Media Marketing at University of Plymouth? We've gathered all the key details, entry requirements, modules, fees, and more. Take the next step by booking an open day to explore it for yourself.
PhD/DPhil - Doctor of Philosophy
Plymouth Campus
Full Time
Sep 2027
1 Year
With companies investing more than ever in digital strategies, businesses must adapt to survive—and thrive. This MSc immerses you in the real-world dynamics of digital and social media marketing, equipping you with hands-on experience that goes far beyond textbooks. This programme is designed to equip you with the skills and knowledge needed to not just understand digital marketing strategies but to lead in real-world applications, fostering responsible and impactful digital marketing professionals. • Industry-focused, practical experience: From day one, you’ll bridge the gap between theory and practice by engaging with real businesses, working on live campaigns, and responding to today’s market challenges. Through interactive workshops and real-world projects, you'll gain hands-on experience while working alongside industry professionals. • Work on real challenges: You’ll solve actual business problems, partnering with real firms and real clients. This means developing core skills and competencies through direct, practical engagement, ensuring that you’re prepared to thrive in a competitive, fast-paced environment. • Develop responsible digital marketers: In today’s world, ethical and sustainable practices are critical to long-term success. This programme is designed to nurture responsible digital marketers, emphasising the importance of integrity, transparency, and sustainability in your campaigns. You'll learn how to create impactful marketing strategies that are not only innovative but also socially and ethically responsible - an increasingly essential skill in the modern marketplace. • Global exposure through collaborative learning: The programme combines dynamic lectures, high-energy seminars, and small-group work that can take you across borders. By engaging with diverse, global perspectives, you’ll be equipped to manage international digital marketing challenges with confidence and responsibility.
This module provides students with an opportunity to synthesise and apply learning from the taught element of the programme to a project of their choosing. There is scope within this module for students to undertake a broad range of project types, including consultancy, business analysis, business development or academic study.
This module provides students with knowledge of the analytics and data management associated with digital media, and its application to business and social practice and how they are used within the broader organizational context.
You will examine the constantly changing nature of digital marketing, looking at the origins of the discipline in the context of early e-commerce and moving into the current day. Focusing on the leading edge of technology and practice, you will explore how digital marketing impacts on a whole range of other disciplines, such as ?traditional? marketing, management, international business and business strategy.
The purpose of this module is to develop an understanding of the role of marketing and strategy in a range of contemporary organisations. It examines the major themes within the marketing arena and equips participants with the ability to evaluate and recommend appropriate actions to fulfil their objectives. Further to this, the module introduces key concepts and frameworks of strategy and develops students abilities to apply appropriate analytical techniques used in strategic decision-making. The relationship between marketing and strategy and other business functions is explored. The module uses case studies to provide an integrative perspective on aspects of marketing and strategy within organisations.
This module exposes students to the constantly changing nature of digital marketing. It looks at the origins of the discipline in the context of early e-commerce and move into the current day. It examines the leading edge of technology and practice and how it impacts on a whole range of other disciplines, such as traditional marketing, management, international business and business strategy.
The University of Plymouth's campus is centrally located within Britain's Ocean City, perched on the south western coast...
