Find out more about studying MSc Tourism and Hospitality Management at University of Plymouth? We've gathered all the key details, entry requirements, modules, fees, and more. Take the next step by booking an open day to explore it for yourself.
MSc - Master of Science
Plymouth Campus
Full Time
Sep 2026
1 Year
With a strong managerial focus, this programme will furnish you with a combination of tourism and hospitality theory, operational skills and practical methods of analysis. Take the opportunity to study the related areas of tourism and hospitality within a single programme to ensure you have the tools to become a confident and high executive-level manager in the international tourism and hospitality sector. According to the United Nations World Tourism Organization one in 11 jobs worldwide are now in tourism, so you will enhance your career opportunities through our focus on employability.Join our successful graduates who hold management positions in hotels, airlines, tour operators and travel agencies, the cruise industry, government tourism ministries and universities around the world. Learn from research-active staff at the forefront of knowledge, conducting research into areas such as the social impacts of tourism, the relationship between tourism and crime, working conditions in the industry, the adoption and reporting of corporate social responsibility, tourism education, and literary and heritage tourism in Cornwall.Study while you work - this course is offered part-time and is suitable for those with experience of the service sector.Secure relevant work experience through short internships during your third term.Gain transferable skills which allow you to work in other sectors such as investment banks and import and export businesses.You have the option to start your study in September or January.
In this capstone project, you will synthesise and apply learning from the taught element of the programme to a project of your choosing. There is scope for you to undertake a broad range of project types, including consultancy, business analysis, business development or academic study.
Modern design approaches can be used to develop new and better touristic experiences. In this module, you will examine a broad range of insights and cases, focussing on how they enable the tourism industry to track and communicate with visitors in a more meaningful way and more effectively manage visitor experiences. As digital marketing has become crucial for brands and companies to attract customers and gain their trust, you will engage with this critical and far-reaching subject by evaluating the creation and implementation of integrated digital marketing plans.
Students will examine a range of issues pertaining to the strategic management of people in the context of tourism and travel operations and the hospitality industry. Concepts examined will include the evaluation of change management and the planning processes necessary to effect change in organisations, including SMEs.
In this module, you will assess tourism planning and management issues in relation to sustainable destination management. You will gain a sound grasp of the theories, approaches, principles and methods of disaster and crisis planning, prevention, management and control within the context of the tourism and hospitality industry.
As issues confronting hospitality managers are rapidly evolving, we are compelled to evaluate current trends and react to changes that have a direct impact on revenue management. In this module, you will examine problems and characteristics specific to the hospitality sector, scrutinise a range of relevant theories and evaluate service quality perspectives and digital trends, enabling you to apply the knowledge you gain to revenue management and decision-making processes.
The University of Plymouth's campus is centrally located within Britain's Ocean City, perched on the south western coast...
