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Masters
University of Portsmouth
Digital Marketing MA
University of Portsmouth

Digital Marketing MA

UNIVERSITY OF PORTSMOUTH

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Full time | Portsmouth Campus | 1 year | SEP-26

Study mode

Full time

Duration

1 year

Start date

SEP-26

Key information
DATA SOURCE : IDP Connect

Qualification type

MA - Master of Arts

Subject areas

Digital Marketing

Course Summary

Develop your understanding of marketing, grow your social media skills and use industry data to analyse and interpret the world you work in on this digital marketing Master's. Build on your general business background and prepare for your career in marketing. Discover marketing concepts and theories in classroom sessions and apply your learning and skills with practical industry projects and simulations. You do not need to have studied marketing to apply for this course. You'll train in all aspects of digital marketing and choose specific marketing topics to specialise in. You’ll explore topics including big data, customer experience, social media marketing, brand identity and reputation, and marketing ethics and sustainability. Learn to apply your knowledge to real world situations through case studies, simulations and business projects. By working with live clients and other students on your Collaborative Marketing Project you'll develop and apply your technical and practical skills to industry problems.

Modules

Consumer Insight and Analytics (15 Credits) - Core
Contemporary Issues in Marketing (15 Credits) - Core
Digital Marketing Strategy (15 Credits) - Core
Essentials of Marketing (15 Credits) - Core
Independent Marketing Research Project (60 Credits) - Core
Social Media Marketing (15 Credits) - Core
The Collaborative Marketing Project (30 Credits) - Core
User Experience (15 Credits) - Core

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

£12,600

International fees
Course fees for EU and international students

For this course (per year)

£17,900

Entry requirements

A second-class honours degree in any subject, or a masters degree in any subject. Exceptionally, equivalent professional experience and/or qualifications will be considered.

University information

University of Portsmouth-Overview
Uni profile Get prospectus

Portsmouth is a small and lively city by the sea that offers everything students need. Students can focus on their studies with as little distraction as they like. Then, when it’s time to step away from the books, the seafront offers learners the perfect place to revive and time to reset. Everything is close by in Portsmouth. In the course of a day students could tour a historic ship, browse a bustling street full of independent shops, before...more

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