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Masters

University of Portsmouth

International Marketing MA

UNIVERSITY OF PORTSMOUTH

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Key information
Course Summary
Modules
Tuition fees
Entry requirements
University information
Location
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Different course options

Full time | Portsmouth Campus | 1 year | SEP

Study mode

Full time

Duration

1 year

Start date

SEP

Key information
DATA SOURCE : IDP Connect

Qualification type

MA - Master of Arts

Subject areas

International Marketing

Course Summary

Business is now conducted on a global scale. This means organisations need marketing professionals with an international mindset and the ability to have an impact wherever in the world they operate. You can take this course if you have a keen interest in marketing and meet our entry requirements, regardless of your original undergraduate degree subject. On this MA International Marketing Master's degree course, you'll build business acumen while you develop a comprehensive and rigorous understanding of international marketing practice.You'll learn about core marketing theories and models, and cover topics such as global marketing strategy, international brand communications, social media marketing, and web analytics. When you graduate, you'll have knowledge, skills and experience necessary to develop marketing strategies for international businesses, making you an invaluable hire for any organisation. You could use your qualification to work abroad and in organisations engaged in business across international boundaries and cultures.

Modules

Consumer Insight and Analytics (15 Credits) - Core

Contemporary Issues in Marketing (15 Credits) - Core

Essentials of Marketing (15 Credits) - Core

Global Marketing (15 Credits) - Core

Independent Marketing Research Project (60 Credits) - Core

International Marketing Communications (15 Credits) - Core

Social Media Marketing (15 Credits) - Core

The Collaborative Marketing Project (30 Credits) - Core

Tuition fees

UK fees

Course fees for UK students

Contact University and ask about this fee

International fees

Course fees for EU and international students

For this course (per year)

£17,900

Entry requirements

A second-class honours degree or equivalent professional experience and/or qualifications.

University information

Uni profile Get prospectus

Portsmouth is a small and lively island city that contains everything students need. Students can focus on their studies with as little distraction as they like. Then, when it’s time to step away from the books, the seafront offers learners the perfect place to revive and time to reset. Everything is close by in Portsmouth. In the course of a day students could go from the deck of a historic ship to a bustling shopping street, before browsing...more

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