Find out more about studying Marketing Research (MPhil/PhD) at University of Portsmouth? We've gathered all the key details, entry requirements, modules, fees, and more. Take the next step by booking an open day to explore it for yourself.
PhD/DPhil - Doctor of Philosophy
University of Portsmouth - Portsmouth Campus
Part Time
Apr 2027
6 Year
Work across key marketing and consumer themes including advertising, branding, digital marketing, tourism marketing, marketing and society, and related disciplines such as computing, economics, psychology and statistics. Analyse both existing and emerging business models and consumer segments, help businesses to better understand their markets and consumers, producing insights they can use to improve marketing practice. Investigate how disruptive technology, the digitalisation of retail processes and access to big data are reshaping markets, businesses and consumer behaviour. Join an internationally recognised research environment, with 100% of research rated outstanding or very considerable impact (REF 2021).
Portsmouth is a small and lively city by the sea that offers everything students need. Students can focus on their studi...
