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Strategy, Marketing and Innovation MPhil

Strategy, Marketing and Innovation MPhil

Different course options

Full time | Main Site | 2 years | FEB-23

Study mode

Full time

Duration

2 years

Start date

FEB-23

Key information
DATA SOURCE : IDP Connect

Qualification type

MPhil - Master of Philosophy

Subject areas

Marketing Management Of Change & Innovation

Course type

Research

Course Summary

If you're ready to take your existing expertise in Marketing into a postgraduate research degree qualification, Portsmouth is the perfect place to do it.

Our Marketing research covers advertising, branding, digital marketing, tourism marketing, marketing & society and related disciplines such as computing, economics, psychology and statistics – and when you study with us for a postgraduate research degree, you'll play your part in transforming our expertise into action.

We analyse both existing and emerging business models and consumer segments, help businesses to better understand their markets and consumers, and regularly collaborate with businesses on research projects so they can use our insights to directly improve their marketing. We're also exploring how disruptive technology, the digitalisation of retail process and access to big data is shaping today's markets and businesses.

We apply quantitative research methods such as experiments, regressions and structural equation models to measure causal effects on variables relevant to our research. We also use qualitative research techniques such as ethnography and storytelling to explore consumer decision processes at a detailed level.

What can a postgraduate research degree do for my career?

Once you complete your postgraduate research degree, you'll be a highly-skilled researcher with the knowledge and skills to make an impact in many different industries.

Your postgraduate research qualification demonstrates to potential employers that you're an intelligent, capable and motivated person, with provable abilities and experience in critical thinking, problem-solving, project management, communication, leadership and creativity.

You'll also learn subject-specific skills, with practical applications – such as how to investigate relevant marketing ideas and apply rigorous methods.

After researching with us, our successful postgraduate research candidates have gone on to impressive positions in a variety of fields, within both academia and industry.

Tuition fees

UK fees
Course fees for UK students

To be confirmed

International fees
Course fees for EU and international students

To be confirmed

Entry requirements

A second-class honours degree in a relevant subject, or master's in a relevant subject. Equivalent professional experience and/or qualifications will be considered. All shortlisted applicants are subject to interview.

University information

The University of Portsmouth is an innovative, research-driven institution with a modern, well-resourced campus which is a fantastic place to study at postgraduate level. The university invests intelligently in its teaching and facilities, delivering an internationally respected curriculum and providing a rich and varied student experience. Portsmouth is renowned in areas such as astrophysics, forensics and sports science, and produces an...more