MA Public Relations and Digital Communications

Do you want to develop the technical and editorial skills needed to succeed in the modern digital communications workplace? From reputation management to content creation, our master’s degree in Public Relations and Digital Communications will equip you with the tools and training you need to launch your professional career.

Throughout this course, you’ll learn about the history and origins of PR, as well as the ethical implications associated with the media industry. You’ll gain an understanding of what PR campaigns involve, alongside developing a portfolio of work that can be used to demonstrate your skills and enhance your employability.

As your course progresses, you’ll gain a wealth of hands-on experience by honing your practical skills in storytelling methods and taking part in industry placements in a range of companies – all of which providing instant value to future employers.

What’s more, studying for a master’s degree in public relations and digital communications at Salford means you’ll be given the opportunity to network with practicing creatives across our exciting MediaCityUK campus.

You will:

Study at our state-of-the-art MediaCityUK campus, with easy access to international media organisations such as the BBC and ITV
Learn from experts in the field while gaining real-world experience through industry placements
Master the digital skills and knowledge that are highly sought after in today’s digital workplace
Graduate with a strong portfolio of work that can be used for employment or further study

EMPLOYMENT

With analysis from around the globe suggesting that the PR industry is one of the fastest growing sectors, there’s never been a more exciting time to study for a PR master’s degree.

Our public relations and digital communications programme is designed to combine the theoretical knowledge and practical skills you’ll need to secure a professional media career. As well as gaining hands-on experience in the industry, you’ll also develop the confidence to stand out in today’s competitive job market.

What’s more, you’ll acquire a range of transferable skills that are increasingly sought after by modern employers, from critical research and analysis, to content writing and digital creation. Many of our graduates have gone on to secure successful public relations roles within thriving businesses, while others have pursued careers in a variety of digital marketing areas, including copywriting, SEO and analytics.

CAREER LINKS

As a student on this course, you will be encouraged to take advantage of work placement opportunities as part of the programme and there will also be a focus on working with industry partners.

We have links with the Chartered Institute of Public Relations (CIPR) as well as a number of organisations (BBC, ITV, Salford Red Devils, Sale Sharks Rugby Union Club, Manchester United and Manchester City Football Clubs, plus independent PR and comms agencies).

To join this MA you should have a second class honours degree, 2:2 or above. We welcome applications from students who may not have formal/traditional entry criteria but who have relevant experience or the ability to pursue the course successfully.