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MSc Strategic Digital Marketing

Different course options

Study mode

Full time


1 year

Start date


Key information

Qualification type

MSc - Master of Science

Subject areas

Policy / Strategic Planning Digital Marketing

Course type


Course Summary

Digital marketing is driving customer insights, and is key in improving return-on-investment and company performance. There is a shortage of skilled people who can manage this process and interpret data to provide a justification for decision-making, meaning this MSc Strategic Digital Marketing course is attractive to employers. By studying the MSc Strategic Digital Marketing you will develop the skills and knowledge much sought-after in the market place, allowing you to contribute strategically to a business’s success in the digital marketing arena.

You will explore contemporary approaches to strategic marketing in a digital context, and how these can be applied now and in the future. This will give you, your organisation, or prospective employer, a distinct competitive advantage. The MSc Strategic Digital Marketing provides many opportunities for you to network with fellow students, sharing your experience and workplace ideas. The MSc Strategic Digital Marketing is currently being considered for accreditation by the Institute of Direct and Digital Marketing.

We intend to deliver our courses in a blended format; with a proportion of the teaching and learning being delivered digitally, and where it is safe to do so, some teaching and learning being delivered in person and using social distancing and/or mitigating measures as deemed appropriate in line with government guidance.


You will be assessed on a variety of methods, including individual coursework (reports and portfolio work), group projects (reports, presentations, and case studies) and a dissertation/business research project. There are no examinations.


The MSc Strategic Digital Marketing draws students from a range of backgrounds who share the common goal of wanting to develop as strategic digital marketers. Graduates should greatly enhance their career prospects across a variety of industries in both private and public sectors but may also choose to start up their own business in this growth area. Career options include Social Media Lead, Digital Marketing Manager, Digital Strategy Manager, Marketing Manager, Digital Communications Manager or E-Marketing Manager. You may also wish to continue your studies with a Masters by Research or PhD.

Throughout the MSc Strategic Digital Marketing course guest speakers representing employers from public, private and third sector industries and organisations provide students with career advice. These sessions will provide you with a broad overview of the different opportunities available to you.


This unique module complements our core module delivery – you will not only be learning the theoretical underpinning of each of the subject areas, but you will also study and attain learning that is specific to you. The module aims to develop and enhance the employability of students by providing them with the opportunity to develop the personal and professional skills valued by the strategic and digital marketing industry employers. Students will identify learning opportunities for personal and professional development which will be signposted to relevant online or learning /networking opportunities by the course leader and module tutors coinciding with module delivery and USW provision - to ensure Personal and Professional Development can take place. In addition, you will be applying this learning to real world and live client projects (or your own projects) throughout the course, which means that by the time you complete your study you will have valuable evidence of your learning and its application.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)


International fees
Course fees for EU and international students

For this course (per year)


Entry requirements

Students need a minimum 2:2 Honours degree from a recognised/accredited university, or equivalent; and a pass in a recognised pre-Masters or Masters qualifying programme. Accredited Prior Learning (APL) – entry for CIM students will be carried out and considered on an individual basis.

University information

The University of South Wales (USW) is progressive and career-oriented university, which provides high quality tuition and course content developed in collaboration with key employers and industry-leading professional partners. The university offers a huge selection of courses, over 500 in total, and a comprehensive selection of postgraduate taught and research programmes which are internationally regarded. Courses are designed with the needs of...more