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MSc Digital Media and Communication

MSc Digital Media and Communication

Different course options

Full time | University of Stirling | 12 months | SEP-24

Study mode

Full time

Duration

12 months

Start date

SEP-24

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Digital Media Communication Studies

Course type

Taught

Course Summary

This course will provide you with the core professional skills required for a rewarding career in digital media management and production. This interdisciplinary offering, bringing together Stirling’s internationally recognised strengths in media, film, and communication studies, is distinctive from competitors in offering you the unique opportunity to develop analytical, creative, and production skills; underpinned by important sociocultural understanding of human behaviour and communication in the digital context, and the complex factors influencing people’s behaviours.

You will gain in-depth understanding of human communication and information seeking behaviours, and the complex and variable sociocultural factors influencing peoples’ behaviours at both macro (societal) and micro (individual) levels. You will gain in-depth understanding of research methods for audience and media research, including options to develop data analytics and digital marketing skills. You will also have the opportunity to develop practical skills in persuasive communication design, and digital content development including graphics design and video production. The course also includes the option to produce a digital media product as a specialist, practice-based alternative to the MSc Dissertation (note. the standard Dissertation route is also available).

As a graduate, you will have the skills to contribute to the planning, development, and evaluation of multi-channel digital marketing strategies and campaigns. Via our unique offering, you will possess valuable interdisciplinary skills for flexible careers across digital industries public and private, and the ability to move into a number of specialist roles including digital media marketing, management, content design and production.

Modules

Research Methods(MMAPP12) (20 Credits) - Core
Human Information Behaviour(MMAPP17) (20 Credits) - Core
Digital Project(CMCPDP1) (60 Credits) - Core
Digital Media Dissertation(CMCPDS1) (60 Credits) - Core
Advanced Topics in Communication(CMCPP15) (20 Credits) - Core

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

£9,100

International fees
Course fees for EU and international students

For this course (per year)

£20,600

Entry requirements

Minimum second-class Honours degree or international equivalent. Applicants without these qualifications but possessing other qualifications including significant relevant work experience may also be considered.